Digital Marketing Data Analyst

Trane Technologies
North Carolina
Workplace: HybridFull timeUSD 80,243.33 - 112,280 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Analytical","Problem-solving","Attention to detail","Communication","Cross-functional collaboration"]

Collect, analyze, and report website and digital marketing performance to guide business decisions and improve customer experience. Partner with Marketing, Digital Product, Engineering, and agency partners to measure site and campaign effectiveness, identify customer behavior trends, and maintain data accuracy across analytics platforms. Build recurring dashboards and reports, run and interpret A/B and multivariate tests, support tracking with tools like Google Tag Manager, and translate insights into clear recommendations for stakeholders.

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Trane Technologies
Trane Technologies
2 days ago

Digital Marketing Data Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Collect, analyze, and report website and digital marketing performance to guide business decisions and improve customer experience. Partner with Marketing, Digital Product, Engineering, and agency partners to measure site and campaign effectiveness, identify customer behavior trends, and maintain data accuracy across analytics platforms. Build recurring dashboards and reports, run and interpret A/B and multivariate tests, support tracking with tools like Google Tag Manager, and translate insights into clear recommendations for stakeholders.
Location: North Carolina
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Collect, analyze, and interpret website and digital marketing performance data across customer behavior, engagement, and conversion funnel metrics.
  • •Develop and maintain recurring dashboards and reports for stakeholders across Marketing, Digital Product, and Engineering.
  • •Perform ad hoc analyses to identify trends and insights across customer journeys, landing pages, content effectiveness, and digital campaigns.
  • •Partner with internal teams and agency partners to implement, validate, and maintain website tracking using tools such as Google Tag Manager and other analytics platforms.
  • •Support A/B and multivariate testing by designing measurement plans, reviewing readouts, and recommending optimizations based on results.

Pay and Benefits

Salary: USD 80,243.33 - 112,280 annually
Perks:Health Insurance401k MatchTuition AssistancePaid HolidaysPaid Leave

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Statistics, Economics, Information Technology, Computer Science, or a related field, or equivalent practical experience.
  • •3-5 years of experience in marketing analytics, digital analytics, web analytics, eCommerce analytics, or a related field.
  • •Hands-on experience with web analytics platforms, preferably GA4.
  • •Working knowledge of SQL.
  • •Experience building dashboards and reports in BI/visualization tools such as Tableau, Looker, or PowerBI; experience with tag management tools such as Google Tag Manager.
Experience:3-5 yearsDigital marketingMarketing analyticsWeb analyticsECommerce analytics
Education:Bachelor's in Marketing, Business, Statistics, Economics, Information Technology, Computer Science (or related field)
Skills:AnalyticalProblem-solvingAttention to detailCommunicationCross-functional collaboration
Tech Stack:SQLGA4Google Tag ManagerTableauLookerPowerBIDataIkuAlteryxTableau PrepA/B testingMultivariate testing

Company Brief

Trane Technologies
Designs and manufactures HVAC and climate solutions for commercial, industrial, and residential buildings. Focuses on heating, cooling, ventilation, and building efficiency systems under brands like Trane and Thermo King.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 2013
WebsiteLinkedIn