Email Lifecycle Manager

CoVet - Veterinary AI Scribe and Copilot for Vets
Canada
Workplace: RemoteFull timeFunction: Data Science & Machine LearningSkills: ["Project management","Cross-functional collaboration","Analytical mindset","Strategic thinking","Hands-on execution"]

Own lifecycle marketing programs that drive onboarding, activation, product adoption, expansion, and re-engagement for CoVet’s veterinary AI product. Build automated nurture journeys and reactivation campaigns, support enterprise onboarding and sales enablement, and strengthen referral and review generation. Use segmentation and behavioral/product/CRM data to run reporting dashboards, deliver actionable recommendations, and continuously improve performance through A/B testing and automation in HubSpot.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
CoVet - Veterinary AI Scribe and Copilot for Vets
CoVet - Veterinary AI Scribe and Copilot for Vets
2 months ago

Email Lifecycle Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own lifecycle marketing programs that drive onboarding, activation, product adoption, expansion, and re-engagement for CoVet’s veterinary AI product. Build automated nurture journeys and reactivation campaigns, support enterprise onboarding and sales enablement, and strengthen referral and review generation. Use segmentation and behavioral/product/CRM data to run reporting dashboards, deliver actionable recommendations, and continuously improve performance through A/B testing and automation in HubSpot.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Design and optimize onboarding journeys for trials, new customers, and enterprise users, including automated nurture programs to accelerate activation and adoption.
  • •Build re-engagement and expansion campaigns for inactive users and existing customers, including customer advocacy initiatives such as referrals, reviews, testimonials, and case study recruitment.
  • •Partner with Sales for enterprise opportunities by creating segmented nurture programs and ABM/sales enablement email sequences where appropriate.
  • •Manage lifecycle audiences and segmentation strategies using behavioral, product usage, CRM, and firmographic data.
  • •Develop automated workflows in HubSpot and supporting platforms, run reporting dashboards, and continuously improve performance via A/B testing.

Key Requirements

  • •8–10+ years of experience in email marketing, CRM, lifecycle marketing, or revenue marketing.
  • •Deep expertise in HubSpot and marketing automation platforms.
  • •Strong understanding of segmentation, personalization, and customer journey design.
  • •Experience supporting B2B SaaS, enterprise, or product-led growth organizations.
  • •Analytical mindset using GA4, Looker Studio, CRM reporting, and marketing attribution.
Experience:B2B SaaSEnterpriseProduct-led growthVeterinaryHealthcareCRM
Skills:Project managementCross-functional collaborationAnalytical mindsetStrategic thinkingHands-on execution
Tech Stack:HubSpotMarketing automationGA4Looker StudioCRM reportingMarketing attributionA/B testingWebinarEventsABMZapierGoogle Tag Manager

Company Brief

CoVet - Veterinary AI Scribe and Copilot for Vets
Provides an AI-powered scribe and copilot tailored for veterinarians, automating medical note-taking, streamlining workflows, and integrating with clinical records to improve efficiency and accuracy in veterinary practices.
Industry: Pets & Animal Health
Website