Assistant Manager, Brand Communications, Singapore (Singapore, Singapore, SG)

Adidas
Singapore
Full timeFunction: Communications, PR & CommunityExperience: 3+ yearsEducation: bachelorsSkills: ["Consumer first thinking","Detail-oriented","Organization","Multi-tasking","Creative strategic execution"]

Own and execute integrated brand communications for adidas in Singapore, ensuring brand consistency across all channels while supporting sustainable market share growth. Lead end-to-end retail and brand activation events, manage 360° communication and influencer/sports marketing campaigns, and uphold global/EM/SEA guidelines locally. Co-manage the Marketing Expense Budget (MaEx), monitor competitor activity for actionable insights, and partner closely with sports agencies, clubs, athletes, and influencers.

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Adidas
Adidas
9 hours ago

Assistant Manager, Brand Communications, Singapore (Singapore, Singapore, SG)

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Last checked: 9 hours agoStatus: Live

Job Summary

Own and execute integrated brand communications for adidas in Singapore, ensuring brand consistency across all channels while supporting sustainable market share growth. Lead end-to-end retail and brand activation events, manage 360° communication and influencer/sports marketing campaigns, and uphold global/EM/SEA guidelines locally. Co-manage the Marketing Expense Budget (MaEx), monitor competitor activity for actionable insights, and partner closely with sports agencies, clubs, athletes, and influencers.
Location: Singapore
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Implement brand strategies and integrated marketing plans to support brand and campaign objectives.
  • •Lead end-to-end retail and brand activation events, executing 360° communication plus influencer/sports marketing plans.
  • •Ensure work aligns with adidas brand guidelines and uphold global/EM/SEA marketing guidelines during local execution.
  • •Co-own the Marketing Expense Budget (MaEx) and translate it into cost-efficient implementation across communication channels and tools.
  • •Monitor and analyze competitor activity and industry/media/digital trends to optimize strategies, while managing relationships with sports partners, agencies, clubs, athletes, and influencers.

Key Requirements

  • •Degree in Marketing/Advertising or a related course.
  • •Minimum 3 years’ experience across brand, consumer, and trade marketing.
  • •Experience building 360 integrated marketing communications plans and executing brand/campaign objectives.
  • •Ideally experience and exposure in Sports; digital marketing and FMCG experience are a plus.
  • •Fluent written/spoken English and strong project/budget management skills.
Experience:3+ yearsSportsDigital marketingFMCG
Education:Bachelor's
Skills:Consumer first thinkingDetail-orientedOrganizationMulti-taskingCreative strategic execution
Languages:English
Tech Stack:Adobe PhotoshopAdobe IllustratorPremiere Pro

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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