Brand Strategist (CBA Design)

Ogilvy
Barcelona
Workplace: HybridFull timeFunction: Design (Product/UX/UI/Visual)Experience: 3+ yearsSkills: ["Communication","Presentation","Research","Writing","Collaboration"]

Mid-Senior Brand Strategist responsible for defining strategic territory, conducting deep research, and guiding creative teams to develop brand narratives. Uses AI as a depth tool, presents to clients, and leads co-creation workshops, contributing to meaningful branding in a hybrid Ogilvy design team.

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Ogilvy
Ogilvy
3 months ago

Brand Strategist (CBA Design)

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Last checked: 3 hours agoStatus: Live

Job Summary

Mid-Senior Brand Strategist responsible for defining strategic territory, conducting deep research, and guiding creative teams to develop brand narratives. Uses AI as a depth tool, presents to clients, and leads co-creation workshops, contributing to meaningful branding in a hybrid Ogilvy design team.
Location: Barcelona
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Manager level

Key Responsibilities

  • •Define the strategic territory of each project: the framework that guides every creative decision that follows.
  • •Conduct real research: ethnography, market analysis, trend forecasting, benchmarking; turn insights into actionable conclusions.
  • •Use AI as a depth layer to explore conceptual territories, challenge assumptions, and generate hypotheses that are validated.
  • •Tell stories and present to clients with clarity and conviction, defending decisions and articulating the why behind every choice.
  • •Design and facilitate co-creation and innovation workshops with clients; work with the creative team from day one and manage time/priorities.

Pay and Benefits

Perks:Meal VouchersAnnual Leave

Key Requirements

  • •At least 3 years of experience in a creative agency or design studio.
  • •Deep understanding of consumer branding: identity, narrative, positioning, architecture.
  • •Strong conceptual thinking with ability to move from abstract idea to concrete execution.
  • •Real experience with research methodologies: ethnography, interviews, cultural analysis; beyond desk research.
  • •Active practice with AI tools applied to strategy; genuine interest, not just familiarity.
Experience:3+ yearsBrandingAdvertisingCreative agency
Skills:CommunicationPresentationResearchWritingCollaboration
Languages:EnglishSpanish
Tech Stack:AI toolsEthnographyMarket analysisTrend forecastingBenchmarking

Company Brief

Ogilvy
Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 1948
WebsiteLinkedIn