Head of Communications, EU E-Commerce

TikTok
London
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Strategic communications","Crisis communications","Risk mitigation","Issues management","Stakeholder management"]

Lead EU communications for TikTok Shop across 13 European markets, shaping both global e-commerce messaging and local narratives. Serve as the primary comms partner for EU Market Operations leadership and a key stakeholder for Business, Product, and cross-functional policy/legal teams. Build media relationships, manage sensitive news cycles, train executives, and mitigate risks through proactive issues management and content oversight to protect brand reputation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
TikTok
TikTok
10 hours ago

Head of Communications, EU E-Commerce

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead EU communications for TikTok Shop across 13 European markets, shaping both global e-commerce messaging and local narratives. Serve as the primary comms partner for EU Market Operations leadership and a key stakeholder for Business, Product, and cross-functional policy/legal teams. Build media relationships, manage sensitive news cycles, train executives, and mitigate risks through proactive issues management and content oversight to protect brand reputation.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Act as the primary communications lead for EU Market Operations leadership, advising on new-market entries and shaping product launch narratives.
  • •Lead and mentor a team of Communications Leads, setting priorities and driving high-impact execution across market clusters.
  • •Build and manage relationships with top-tier and trade press at the European level, securing coverage and handling sensitive news cycles.
  • •Train and coach executives and subject-matter experts to deliver concise messaging for interviews and events.
  • •Partner cross-functionally across comms, marketing, operations, policy, legal, and creator partnerships to ensure message alignment, counsel on risks, and oversee externally facing content for accuracy and reputational risk.

Key Requirements

  • •Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
  • •Proven progressive experience in pan-European strategic communications with senior leadership or management capacity.
  • •Proven understanding of the e-commerce, technology, and local industry media landscape across Europe.
  • •In-depth knowledge of the EU regulatory and policy landscape, with ability to align external messaging for media and government stakeholders.
  • •Exceptional track record in crisis communications, risk mitigation, and issues management in fast-paced tech or e-commerce environments.
Experience:E-commerceTechnologyPan-European communicationsCrisis communications
Education:Bachelor's
Skills:Strategic communicationsCrisis communicationsRisk mitigationIssues managementStakeholder management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn