Lifecycle Marketing Manager

Lime
United Kingdom
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical mindset","Data-driven decision making","Project execution","Cross-functional collaboration"]

Own Lime’s lifecycle ecosystem end to end—architecting cross-channel retention campaigns, building sophisticated Braze workflows, and driving the analytics that measure impact. Design and run Multi-Armed Bandit experiments to optimize content, send times, and offer allocations. Partner with Data Science on segmentation and churn/lifetime value models, and iterate on onboarding, activation, churn prevention, and dormancy recovery while managing JIRA-based delivery and campaign execution.

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Lime
Lime
2 days ago

Lifecycle Marketing Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Own Lime’s lifecycle ecosystem end to end—architecting cross-channel retention campaigns, building sophisticated Braze workflows, and driving the analytics that measure impact. Design and run Multi-Armed Bandit experiments to optimize content, send times, and offer allocations. Partner with Data Science on segmentation and churn/lifetime value models, and iterate on onboarding, activation, churn prevention, and dormancy recovery while managing JIRA-based delivery and campaign execution.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Act as single source of truth and ultimate driver for lifecycle campaigns, architecting cross-channel strategy and owning Braze workflows and final analytics.
  • •Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send times, and offer allocations based on real-time feedback.
  • •Partner with Data Science on behavioral clustering and segmentation models (e.g., RFM, predictive churn, lifetime value modeling) to deliver hyper-personalized journeys.
  • •Design and iterate core lifecycle flows including onboarding, activation, churn prevention, and dormancy recovery.
  • •Manage technical project workflows (JIRA ticket structures, asset pipelines, localization coordination) to deliver against macro strategic goals.

Key Requirements

  • •4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment (on-demand services, micromobility, marketplace, or mobile-first apps preferred).
  • •Strong statistical and data literacy, including Multi-Armed Bandits and clustering (e.g., k-means) with comfort measuring statistical significance.
  • •Hands-on technical proficiency with enterprise CRM engines, preferably Braze (Liquid personalization, Canvas, API triggers, Connected Content).
  • •Strong marketing instincts paired with analytical rigor across conversion rate, cohort retention, and user lifetime value (LTV).
  • •High proficiency with marketing analytics and data visualization tools (Tableau, Looker), with spreadsheet modeling skills; SQL and Python are nice to have.
Experience:4+ yearsB2CMicromobilityMarketplaceMobile-firstOn-demand services
Education:Bachelor's in Marketing, Operations Research, Business, Economics or related field
Skills:Strategic thinkingAnalytical mindsetData-driven decision makingProject executionCross-functional collaboration
Tech Stack:BrazeLiquidCanvasAPI triggersConnected ContentWebhooksHTMLJIRATableauLookerSQLPythonMulti-Armed BanditClusteringK-meansMachine learning

Company Brief

Lime
Lime operates a global shared electric vehicle network offering e-bikes and e-scooters for short urban trips, partnering with cities and platforms to expand micromobility and reduce car usage.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 3.3
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