Organic Social Media Manager

Al Tayer Group
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 6-8 yearsSkills: ["Leadership","Mentorship","Cross-functional collaboration","Data analysis","Creative writing"]

Lead the organic social strategy and execution, planning and adapting high-quality content campaigns across channels including Instagram, TikTok, and influencer collaborations. Own the organic social team’s deliverables, ensuring messaging consistency with the brand’s visual identity and trade/seasonal marketing calendars. Optimize performance using KPI reporting (engagement, growth, impressions, sales), monitor industry trends, and collaborate cross-functionally to enhance omnichannel customer experience and brand awareness.

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FursaFursa
Al Tayer Group
Al Tayer Group
2 days ago

Organic Social Media Manager

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead the organic social strategy and execution, planning and adapting high-quality content campaigns across channels including Instagram, TikTok, and influencer collaborations. Own the organic social team’s deliverables, ensuring messaging consistency with the brand’s visual identity and trade/seasonal marketing calendars. Optimize performance using KPI reporting (engagement, growth, impressions, sales), monitor industry trends, and collaborate cross-functionally to enhance omnichannel customer experience and brand awareness.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Manage the organic social media strategy and ensure alignment with marketing objectives and brand messaging across channels.
  • •Plan, develop, and adapt organic social campaigns to deliver cohesive customer experience and support the customer journey.
  • •Lead the organic social team, oversee deliverables, and provide mentorship and regular reviews for strategic alignment.
  • •Optimize content for performance and report on KPIs including engagement, follower growth, impressions, and sales.
  • •Collaborate with influencer and commercial teams, monitor trends and competitors, and contribute to platform development and commercial reporting.

Key Requirements

  • •6-8 years of experience in social media management, including at least 2 years managing a team.
  • •Deep understanding of social platforms including Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok, and Snapchat.
  • •Proficiency in analytics tools such as Google Analytics, SocialBakers, Sprinklr, and Dash Hudson.
  • •Strong writing and editing skills with excellent grammar.
  • •Experience with Adobe Creative Cloud for social media content adaptation and familiarity with SEO and performance marketing channels.
Experience:6-8 yearsFashionLuxuryBeauty
Skills:LeadershipMentorshipCross-functional collaborationData analysisCreative writing
Tech Stack:InstagramFacebookTwitterYouTubePinterestTikTokSnapchatGoogle AnalyticsSocialBakersSprinklrDash HudsonAdobe Creative CloudExcelPowerPointKeynoteSEO

Company Brief

Al Tayer Group
Privately held UAE conglomerate founded in 1979 operating across automotive, luxury & lifestyle retail, real estate and ventures. Al Tayer Group represents global brands, runs retail and e‑commerce operations, and has diversified investments across the Middle East.
Industry: Conglomerates & Holding Companies
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Dubai, United Arab Emirates
Founded: 1979
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Glassdoor: 3.6
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