Field Marketing Specialist - Germany

Fortinet
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Teamwork","Project management","Analytical","Problem-solving"]

The Field Marketing Specialist will develop and execute regional field marketing plans in Germany to boost brand awareness, generate quality leads, and build pipeline. Based in Frankfurt, the role collaborates with German sales and DACH leadership, manages events, campaigns, and budget, and leverages CRM/MA tools to measure ROI and drive cross-functional marketing programs.

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Fortinet
Fortinet
4 months ago

Field Marketing Specialist - Germany

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Last checked: 12 hours agoStatus: Live

Job Summary

The Field Marketing Specialist will develop and execute regional field marketing plans in Germany to boost brand awareness, generate quality leads, and build pipeline. Based in Frankfurt, the role collaborates with German sales and DACH leadership, manages events, campaigns, and budget, and leverages CRM/MA tools to measure ROI and drive cross-functional marketing programs.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute a field marketing plan to support business growth, drive brand awareness, leads, demand and pipeline.
  • •Develop and drive integrated marketing programs with best-practice marketing mix elements to generate quality prospects.
  • •Collaborate with in-country and global teams to balance in-country vs. global campaigns and ensure localization.
  • •Manage key marketing activities in the region such as lead gen campaigns, events (virtual, hybrid, in-person), and third-party sponsorships.
  • •End-to-End reporting and analysis for all field marketing activities using Salesforce.com and related tools.

Key Requirements

  • •At least 5 years of IT marketing experience, preferably in cybersecurity
  • •German mother tongue with strong English (written and spoken)
  • •Strong understanding of field marketing tactics including digital campaigns, events, and demand generation
  • •Knowledge of CRM and marketing automation systems (e.g., Salesforce.com, Swoogo)
  • •Ability to plan and execute cross-functional marketing programs and manage deadlines
Experience:5+ yearsCybersecurityIT marketingHigh-tech
Education:Bachelor's
Skills:CommunicationTeamworkProject managementAnalyticalProblem-solving
Languages:EnglishGerman
Tech Stack:SalesforceSwoogoMicrosoft OfficeCRMMarketing Automation

Company Brief

Fortinet
Provides enterprise cybersecurity solutions including data protection, cloud security, network security, and user and entity behavior analytics to help organizations prevent insider threats, secure cloud and on-premises environments, and enforce data loss prevention policies.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Austin, United States
Founded: 1994
WebsiteLinkedIn