Growth Content Strategy Expert - TikTok

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Logical thinking","Inductive reasoning","Analytical thinking","Communication","User-centricity"]

Own the creative strategy for TikTok’s user growth initiatives by turning user and content insights into measurable frameworks. Analyze consumption trends and content mechanics, build qualitative/quantitative evaluation systems for content quality and long-term value, and tailor differentiated strategies for key markets. Partner closely with product and algorithm teams to translate insights into product features or model optimizations, and validate impact across major global markets.

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FursaFursa
TikTok
TikTok
1 month ago

Growth Content Strategy Expert - TikTok

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own the creative strategy for TikTok’s user growth initiatives by turning user and content insights into measurable frameworks. Analyze consumption trends and content mechanics, build qualitative/quantitative evaluation systems for content quality and long-term value, and tailor differentiated strategies for key markets. Partner closely with product and algorithm teams to translate insights into product features or model optimizations, and validate impact across major global markets.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Analyze consumption trends, user preferences, and potential needs across core global markets and build systematic content understanding frameworks.
  • •Deconstruct engaging elements across content types to develop evaluation and insight mechanisms.
  • •Create evaluation standards and data metric systems to measure content quality, diversity, and long-term value, driving continuous iteration.
  • •Develop differentiated content strategies for key markets based on insights and translate them into product features or algorithm model optimizations.
  • •Collaborate with product and algorithm teams to validate strategy effectiveness.

Key Requirements

  • •Deep understanding of the content industry with extensive experience across content platforms, media, content analysis, strategy, or product management.
  • •Strong logical and inductive thinking to extract core patterns from large, complex information and build clear analytical frameworks.
  • •Understand recommendation systems and be able to communicate business requirements with algorithm engineers while grasping technical solutions.
  • •Strong user empathy and curiosity across cultures, with user-centric problem-solving and self-driven execution.
Experience:Content industryMediaContent platforms
Skills:Logical thinkingInductive reasoningAnalytical thinkingCommunicationUser-centricity
Tech Stack:Data & ML modelsRecommendation systems

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn