Figma

1 month ago

Product Marketing Manager, Audience and Messaging

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own the audience intelligence and messaging architecture across Figma’s multi-product B2B SaaS portfolio. Build persona frameworks and a centralized messaging system, integrate market and competitive intelligence, partner with Launch PMMs to maintain narrative coherence, and translate strategy into language for DG and sales. Lead XFN rhythms and leverage AI to accelerate research and scalable workflows.

Location: San Francisco, New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
•Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
•Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context
•Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution
•Translate audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win

Pay and Benefits

Salary: USD 153,000 - 317,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionRetirementParental LeaveLearning BudgetRemote WorkPaid LeaveEquity

Key Requirements

•5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS
•Deep experience with persona development rooted in qualitative research and behavioral insight
•Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO
•Experience messaging products that are actively redefining their category — comfortable working without a ready-made frame and skilled at building one the market can follow
•Genuine empathy for XFN workflows — you meet collaborators in their language, their context, and their constraints, and do the translation so they don’t have to

Experience:5+ yearsSaaSB2B

Skills:CommunicationInfluenceStakeholder managementCollaborationProblem-solving

Languages:English

Tech Stack:AIData analysisMarket intelligence

Company Brief

Figma

Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Figma

1 month ago

Product Marketing Manager, Audience and Messaging

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: San Francisco, New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
•Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
•Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context
•Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution
•Translate audience and messaging strategy into the language DG and sales need to hit their goals, with a real understanding of the volume they face and the context they need to win

Pay and Benefits

Salary: USD 153,000 - 317,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionRetirementParental LeaveLearning BudgetRemote WorkPaid LeaveEquity

Key Requirements

•5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS
•Deep experience with persona development rooted in qualitative research and behavioral insight
•Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO
•Experience messaging products that are actively redefining their category — comfortable working without a ready-made frame and skilled at building one the market can follow
•Genuine empathy for XFN workflows — you meet collaborators in their language, their context, and their constraints, and do the translation so they don’t have to

Experience:5+ yearsSaaSB2B

Skills:CommunicationInfluenceStakeholder managementCollaborationProblem-solving

Languages:English

Tech Stack:AIData analysisMarket intelligence

Company Brief

Figma

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2012

Website LinkedIn