Head of Performance Creative Strategy

Fora
New York
Workplace: OnsiteFull timeUSD 175,000 - 205,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsSkills: ["Leadership","Collaboration","Data-driven decision-making","High ownership","Strategic mindset"]

Own creative strategy for advisor acquisition, building concepts, angles, and formats that drive people to click and sign up. Diagnose why creative performs or doesn’t, run structured testing programs, and translate performance data into the next round of hypotheses. Partner with Growth Marketing Managers and the Creative Studio to brief and ship high-quality assets across static, video, and emerging formats, while scaling a creator/UGC program under brand/credential constraints and using AI as core infrastructure.

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FursaFursa
Fora
Fora
3 days ago

Head of Performance Creative Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own creative strategy for advisor acquisition, building concepts, angles, and formats that drive people to click and sign up. Diagnose why creative performs or doesn’t, run structured testing programs, and translate performance data into the next round of hypotheses. Partner with Growth Marketing Managers and the Creative Studio to brief and ship high-quality assets across static, video, and emerging formats, while scaling a creator/UGC program under brand/credential constraints and using AI as core infrastructure.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Director level

Key Responsibilities

  • •Set creative direction and build a quarterly plan for advisor acquisition, partnering with the Creative Director/Copy as the team ramps.
  • •Build and maintain a testing system: a roadmap of concepts/angles tied to hypotheses, plus frameworks and a learnings library.
  • •Read performance by concept/angle/format and decide what to scale, iterate, or retire, then translate insights into new briefs.
  • •Brief and ship assets across static, video, and emerging formats with the Creative Studio, ensuring quality until a dedicated team exists.
  • •Partner with channel owners to align hooks/messaging across platforms and landing pages, and design a creator/UGC program that fits Fora’s credentialing constraints.

Pay and Benefits

Salary: USD 175,000 - 205,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityRemote WorkCommuter BenefitsPaid Leave

Key Requirements

  • •At least 3 years owning creative strategy for performance and direct-response marketing, thinking in hooks, angles, and formats.
  • •Run structured creative testing programs with the ability to isolate what changed and why a test won or lost.
  • •Translate ambiguous performance data into concrete creative direction and briefs others can execute.
  • •Hands-on fluency with AI creative tools for research, data analysis, image/video generation, and rapid variant production as part of daily work.
  • •Have managed or mentored a team of creatives, and be willing to do the work yourself until a team is built.
Experience:3+ yearsDirect-response marketingPerformance marketingGrowth marketingMarketplaceSubscription
Skills:LeadershipCollaborationData-driven decision-makingHigh ownershipStrategic mindset
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fora
Fora is a travel technology company offering corporate travel management solutions and tools to streamline business travel booking, expense control, and traveler support for organizations.
Industry: TravelTech
Website