Senior Marketing Operations Specialist

Sanity
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Data-driven","Analytical","Collaboration","Communication","Problem-solving"]

Senior Marketing Operations Specialist responsible for owning the marketing technology stack, including Marketo and Salesforce, to power Sanity’s pipeline generation. You will implement ABM strategies, leverage intent data and AI-powered automation, collaborate cross-functionally with demand gen, SDRs, content, and product marketing, and scale programs to drive measurable pipeline in a B2B SaaS environment.

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Sanity
Sanity
2 months ago

Senior Marketing Operations Specialist

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Last checked: 8 hours agoStatus: Live

Job Summary

Senior Marketing Operations Specialist responsible for owning the marketing technology stack, including Marketo and Salesforce, to power Sanity’s pipeline generation. You will implement ABM strategies, leverage intent data and AI-powered automation, collaborate cross-functionally with demand gen, SDRs, content, and product marketing, and scale programs to drive measurable pipeline in a B2B SaaS environment.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own pipeline generation targets in partnership with demand gen, SDRs, and sales, building the operational infrastructure around intent signals and ABM motions to hit monthly, quarterly and annual goals
  • •Model and continuously analyze the full-funnel customer journey from awareness to closed-won; define conversion benchmarks, identify gaps, and deliver data-driven recommendations to improve GTM performance
  • •Own marketing data quality (deduplication, normalization, enrichment, decay management) and ensure intent/engagement signals flow into account scoring models; partner with data team to build pipeline and funnel reporting
  • •Own the technical implementation of demand gen and ABM campaigns from brief to launch, ensuring quality, speed, and SLAs; partner with SDRs on lead routing and handoffs
  • •Marketo administration end-to-end: programs, templates, campaigns, governance, hygiene; implement nurture/ABM programs and manage Marketo-Salesforce integrations

Pay and Benefits

Perks:Health InsuranceEquity

Key Requirements

  • •7+ years of experience in marketing operations at a B2B SaaS company with hands-on expertise in Marketo and Salesforce
  • •Demonstrated track record of building and optimizing marketing automation programs that directly drive pipeline
  • •Experience owning pipeline generation targets in partnership with demand gen, SDRs, and sales
  • •Strong understanding of ABM strategies, intent data platforms, and lead lifecycle management (MQL/SQL)
  • •Ability to partner with cross-functional teams (demand gen, SDRs, content, product marketing) and to apply AI-driven automation to scale marketing programs
Experience:7+ yearsB2B SaaSMarketing operations
Skills:Data-drivenAnalyticalCollaborationCommunicationProblem-solving
Languages:English
Tech Stack:MarketoSalesforceABMAILeandataCommon Room

Company Brief

Sanity
Provides a headless CMS and structured content platform that enables developers and teams to build, manage, and deliver content via real-time APIs, customizable studio, and rich tooling for digital experiences across web and mobile.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Oslo, Norway
Founded: 2015
WebsiteLinkedIn