Field Marketing Manager

Serval
San Francisco, London, New York
Workplace: OnsiteFull timeUSD 125,000 - 200,000 annuallyFunction: Marketing & GrowthSkills: ["Creative","Organizational skills","Attention to detail","Collaboration","Data-driven decision making"]

Own and execute field marketing programs in partnership with Sales to drive account-based marketing (ABM) outcomes. Plan and run regional events (dinners, happy hours, hackathons), support multi-channel ABM campaigns (events, direct mail, digital, gifting, content), and manage event logistics end to end. Track engagement and pipeline impact, continuously test new tactics, and share learnings as you help shape Serval’s West Coast growth.

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FursaFursa
Serval
Serval
1 month ago

Field Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own and execute field marketing programs in partnership with Sales to drive account-based marketing (ABM) outcomes. Plan and run regional events (dinners, happy hours, hackathons), support multi-channel ABM campaigns (events, direct mail, digital, gifting, content), and manage event logistics end to end. Track engagement and pipeline impact, continuously test new tactics, and share learnings as you help shape Serval’s West Coast growth.
Location: San Francisco, London, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Plan and run field marketing experiences for target accounts and active opportunities.
  • •Support ABM programs across channels including direct mail, events, digital, gifting, and content.
  • •Own end-to-end logistics for field events (venues, vendors, invites, registration, on-site coordination, follow-up).
  • •Partner with Sales to understand territory priorities and ensure programs tie back to pipeline.
  • •Track program impact (engagement, attendance, pilots started, pipeline influenced) and share learnings.
Travel: Extensive travel

Pay and Benefits

Salary: USD 125,000 - 200,000 annually

Key Requirements

  • •1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
  • •Familiarity with or eagerness to learn Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
  • •Strong organizational skills and attention to detail to juggle multiple events and deadlines.
  • •Comfort with data—pull basic reports, read metrics, and use them to make decisions.
  • •A collaborative style that earns trust with Sales and marketing teammates quickly.
Skills:CreativeOrganizational skillsAttention to detailCollaborationData-driven decision making
Tech Stack:SalesforceHubSpot6senseDemandbase

Company Brief

Serval
Serval builds software solutions for secure communications and collaboration, offering tools that help teams connect, share data, and coordinate workflows across distributed environments.
Industry: SaaS
Website