Developer Marketing Lead

Socure
San Francisco, New York
Workplace: HybridFull timeUSD 175,000 - 215,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Analytical rigor","Cross-functional collaboration","Project management"]

Own developer-facing go-to-market for API and platform products, defining positioning, technical value propositions, and developer ICPs. Lead awareness, activation, and retention campaigns across developer communities and ecosystems, partnering with Product and Engineering to embed differentiated narratives for AI-driven identity and fraud capabilities. Build developer content programs and enablement assets, and partner with RevOps to measure funnel performance and drive developer pipeline outcomes.

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FursaFursa
Socure
Socure
14 hours ago

Developer Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own developer-facing go-to-market for API and platform products, defining positioning, technical value propositions, and developer ICPs. Lead awareness, activation, and retention campaigns across developer communities and ecosystems, partnering with Product and Engineering to embed differentiated narratives for AI-driven identity and fraud capabilities. Build developer content programs and enablement assets, and partner with RevOps to measure funnel performance and drive developer pipeline outcomes.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and execute developer marketing strategy across awareness, activation, and retention for API and platform products.
  • •Develop developer ICPs, technical value propositions, use cases, and competitive positioning for engineers and technical decision-makers.
  • •Partner with Product and Engineering to embed differentiated capabilities and insights into developer-facing narratives.
  • •Own developer campaign and content programs, including technical blogs, docs improvements, webinars, and conference presence.
  • •Establish and track KPIs across developer signups and API activations, partnering with RevOps to measure funnel performance and iterate.

Pay and Benefits

Salary: USD 175,000 - 215,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •6–8 years of B2B marketing experience, with meaningful developer marketing or technical/API/platform product marketing experience.
  • •Proven success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
  • •Ability to translate complex, AI-driven or data-centric technology into clear narratives for technical audiences without losing nuance.
  • •Experience partnering closely with engineering and product teams and influencing cross-functional stakeholders without direct authority.
  • •Track record tying developer marketing programs to business outcomes and strong analytical rigor in measuring activation, pipeline, and retention.
Experience:B2B marketingDeveloper marketingProduct marketing
Skills:Strategic thinkingAnalytical rigorCross-functional collaborationProject management

Company Brief

Socure
Provides AI-driven digital identity verification and fraud prevention solutions that analyze device, behavioral, and contextual data to detect synthetic identities, stop account takeover, and enable secure onboarding for banks, fintechs, and enterprises.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2012
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn