Product Marketing Manager, GTM & Launch

Owner.com
United States, Canada
Workplace: RemoteFull timeUSD 155,000 - 165,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Organization","Cross-functional partnership","Strategic thinking","Adoption focus"]

Own the end-to-end launch and go-to-market system for a fast-moving AI-native platform for local businesses, driving how releases reach customers and measuring adoption for features that require real action. Set a dependable customer cadence across marketing, in-product surfaces, case studies, and support content. Partner with Enablement and Product early to align messaging in PRD-stage specs and equip Sales, CS, and Support without relying on training-only solutions.

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FursaFursa
Owner.com
Owner.com
1 month ago

Product Marketing Manager, GTM & Launch

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own the end-to-end launch and go-to-market system for a fast-moving AI-native platform for local businesses, driving how releases reach customers and measuring adoption for features that require real action. Set a dependable customer cadence across marketing, in-product surfaces, case studies, and support content. Partner with Enablement and Product early to align messaging in PRD-stage specs and equip Sales, CS, and Support without relying on training-only solutions.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build and run the launch system, defining clear logic for which releases reach customers and how they land.
  • •Own launch success and adoption metrics for releases that require real customer action, iterating until they perform.
  • •Run a reliable customer cadence across newsletters, feature release sessions, and in-product moments.
  • •Execute launches end to end across marketing channels, in-product surfaces, case studies, and Support content.
  • •Partner with Enablement to create rolling adoption programs for Sales, CS, and Support and align GTM/messaging during PRD-stage product scoping.

Pay and Benefits

Salary: USD 155,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceRemote WorkPaid Leave

Key Requirements

  • •3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role.
  • •Have played a key part in a launch system that balanced product velocity with customer awareness and adoption.
  • •Use AI to move faster while maintaining accuracy, and bring ideas for applying AI in GTM programs.
  • •Develop a strong POV on enabling customer-facing teams as engineering time compresses and roadmaps accelerate.
  • •Highly organized with workflows and experience partnering with or owning enablement work so Sales, CS, and Support can speak confidently about what shipped.
Experience:Tech marketingProduct marketingGTM
Skills:CommunicationOrganizationCross-functional partnershipStrategic thinkingAdoption focus
Tech Stack:AICRMPOS

Company Brief

Owner.com
Provides a direct-to-consumer online ordering, delivery, and operations platform for independent restaurants, helping them increase revenue, reduce third-party fees, and manage orders, marketing, and customer relationships.
Industry: Restaurants & Food Service
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: New York, United States
WebsiteLinkedIn