HSBC

1 day ago

Senior Marketing Manager, Media & B2B Digital Strategy (Central, Hong Kong Island, HK)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead marketing transformation for Commercial Banking, aligning business and marketing teams around best-in-class, customer-centric practices across media touchpoints. Develop B2B2C roadmaps and a B2B digital marketing strategy to maximize revenue, market/wallet share, and performance marketing outcomes. Set social performance measurement standards, guide development of Commercial Banking owned channels, and manage product acquisition and cross-selling campaigns. Partner with agencies and turn research into actionable insights.

Location: America/Chicago

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead marketing transformation for Commercial Banking Marketing, aligning business and marketing teams across media touchpoints.
•Identify emerging trends and technologies, define B2B2C roadmaps, and drive measurable revenue growth opportunities.
•Build integrated B2B digital marketing strategy, including performance marketing, social performance measurement, and media investment optimization.
•Oversee strategy and ongoing enhancement of Commercial Banking owned channels, providing recommendations to improve effectiveness.
•Set product acquisition, usage, and cross-selling tactics; manage campaign activities and convert research/data into actionable insights.

Key Requirements

•Extensive years of B2B marketing experience focused on media and digital strategy in financial services or fintech (agency background preferred).
•Passion for customer centricity and latest market trends.
•Proven ability to deliver effective marketing strategies and campaigns.
•Strong collaboration skills in global, matrixed organizations, with ability to lead working groups and initiatives.
•Bachelor’s degree required (MBA or Master’s in Marketing/Business preferred).

Experience:B2B marketingFinancial servicesFintech

Education:Bachelor's in Marketing, Business, or related field

Skills:Strategic thinkingCustomer-centricityCollaborationLeadershipWriting and presentation

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

1 day ago

Senior Marketing Manager, Media & B2B Digital Strategy (Central, Hong Kong Island, HK)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: America/Chicago

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead marketing transformation for Commercial Banking Marketing, aligning business and marketing teams across media touchpoints.
•Identify emerging trends and technologies, define B2B2C roadmaps, and drive measurable revenue growth opportunities.
•Build integrated B2B digital marketing strategy, including performance marketing, social performance measurement, and media investment optimization.
•Oversee strategy and ongoing enhancement of Commercial Banking owned channels, providing recommendations to improve effectiveness.
•Set product acquisition, usage, and cross-selling tactics; manage campaign activities and convert research/data into actionable insights.

Key Requirements

•Extensive years of B2B marketing experience focused on media and digital strategy in financial services or fintech (agency background preferred).
•Passion for customer centricity and latest market trends.
•Proven ability to deliver effective marketing strategies and campaigns.
•Strong collaboration skills in global, matrixed organizations, with ability to lead working groups and initiatives.
•Bachelor’s degree required (MBA or Master’s in Marketing/Business preferred).

Experience:B2B marketingFinancial servicesFintech

Education:Bachelor's in Marketing, Business, or related field

Skills:Strategic thinkingCustomer-centricityCollaborationLeadershipWriting and presentation

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn