Director, Commercial B2B Marketing Strategy

Commerce Bancshares
Kansas City
Workplace: OnsiteFull timeUSD 158,000 - 187,500 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Mentoring","Cross-functional collaboration","Executive communication","Analytical mindset"]

Lead integrated B2B marketing strategy for the Commercial Segment, translating business objectives into roadmaps, investment plans, and measurable performance. Own full-funnel execution across brand, demand generation, ABM, lifecycle, thought leadership, content, paid media, PR/earned media, events, sponsorships, digital/web, and sales enablement. Partner cross-functionally to strengthen go-to-market alignment, establish KPI reporting and ROI discipline, manage budgets and vendors, and lead/mentor the marketing team.

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FursaFursa
Commerce Bancshares
Commerce Bancshares
1 month ago

Director, Commercial B2B Marketing Strategy

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Last checked: 13 days agoStatus: Live

Job Summary

Lead integrated B2B marketing strategy for the Commercial Segment, translating business objectives into roadmaps, investment plans, and measurable performance. Own full-funnel execution across brand, demand generation, ABM, lifecycle, thought leadership, content, paid media, PR/earned media, events, sponsorships, digital/web, and sales enablement. Partner cross-functionally to strengthen go-to-market alignment, establish KPI reporting and ROI discipline, manage budgets and vendors, and lead/mentor the marketing team.
Location: Kansas City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals.
  • •Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures.
  • •Oversee full-funnel B2B marketing execution across brand, demand generation, ABM, lifecycle, content, paid media, PR/earned media, events, sponsorships, digital/web, and sales enablement.
  • •Establish KPIs and reporting discipline to measure campaign performance, brand impact, marketing ROI, lead generation, sales enablement effectiveness, and pipeline/relationship influence.
  • •Lead, mentor, and motivate direct reports; oversee budget management, vendor oversight, and business-case development; uphold company culture and drive it within the organization.

Pay and Benefits

Salary: USD 158,000 - 187,500 annually
Perks:Health InsuranceDentalVision401kLife InsurancePaid LeavePaid PersonalLearning Budget

Key Requirements

  • •10+ years progressive, executive-level B2B marketing leadership experience, preferably in financial services, payments, healthcare, professional services, technology, or other complex regulated B2B environments.
  • •10+ years leadership/supervisory experience, including success leading leaders, building high-performing teams, and influencing cross-functional stakeholders.
  • •Deep knowledge of full-funnel marketing, including demand generation, account-based and lifecycle marketing, brand/content strategy, and sales enablement.
  • •Strong analytical capability using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions.
  • •Bachelor’s degree in Marketing, Business, Communications (or related field) or an equivalent combination of education and experience; Master’s preferred.
Experience:10+ yearsB2BFinancial servicesPaymentsHealthcareProfessional servicesTechnologyRegulated environment
Education:Bachelor's in Marketing, Business, Communications
Skills:LeadershipMentoringCross-functional collaborationExecutive communicationAnalytical mindset
Tech Stack:Microsoft WordMicrosoft ExcelMicrosoft TeamsOutlookCRMMarketing automationReporting

Company Brief

Commerce Bancshares
Provides commercial, retail, wealth management, and payment services through its regional banking operations. Commerce Bancshares serves individuals, businesses, and institutions across the Midwest with deposit accounts, lending, treasury, and card solutions.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Kansas City, United States
Founded: 1865
WebsiteLinkedIn