4 days ago

Director, Commercial B2B Marketing Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead integrated B2B marketing strategy for the Commercial Segment, translating business objectives into roadmaps, investment plans, and measurable performance. Own full-funnel execution across brand, demand generation, ABM, lifecycle, thought leadership, content, paid media, PR/earned media, events, sponsorships, digital/web, and sales enablement. Partner cross-functionally to strengthen go-to-market alignment, establish KPI reporting and ROI discipline, manage budgets and vendors, and lead/mentor the marketing team.

Location: Kansas City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals.
•Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures.
•Oversee full-funnel B2B marketing execution across brand, demand generation, ABM, lifecycle, content, paid media, PR/earned media, events, sponsorships, digital/web, and sales enablement.
•Establish KPIs and reporting discipline to measure campaign performance, brand impact, marketing ROI, lead generation, sales enablement effectiveness, and pipeline/relationship influence.
•Lead, mentor, and motivate direct reports; oversee budget management, vendor oversight, and business-case development; uphold company culture and drive it within the organization.

Pay and Benefits

Salary: USD 158,000 - 187,500 annually

Perks:Health InsuranceDentalVision401kLife InsurancePaid LeavePaid PersonalLearning Budget

Key Requirements

•10+ years progressive, executive-level B2B marketing leadership experience, preferably in financial services, payments, healthcare, professional services, technology, or other complex regulated B2B environments.
•10+ years leadership/supervisory experience, including success leading leaders, building high-performing teams, and influencing cross-functional stakeholders.
•Deep knowledge of full-funnel marketing, including demand generation, account-based and lifecycle marketing, brand/content strategy, and sales enablement.
•Strong analytical capability using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions.
•Bachelor’s degree in Marketing, Business, Communications (or related field) or an equivalent combination of education and experience; Master’s preferred.

Experience:10+ yearsB2BFinancial servicesPaymentsHealthcareProfessional servicesTechnologyRegulated environment

Education:Bachelor's in Marketing, Business, Communications

Skills:LeadershipMentoringCross-functional collaborationExecutive communicationAnalytical mindset

Tech Stack:Microsoft WordMicrosoft ExcelMicrosoft TeamsOutlookCRMMarketing automationReporting

Company Brief

Commerce Bancshares

Provides commercial, retail, wealth management, and payment services through its regional banking operations. Commerce Bancshares serves individuals, businesses, and institutions across the Midwest with deposit accounts, lending, treasury, and card solutions.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Kansas City, United States

Founded: 1865

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Commerce Bancshares

4 days ago

Director, Commercial B2B Marketing Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Kansas City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals.
•Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures.
•Oversee full-funnel B2B marketing execution across brand, demand generation, ABM, lifecycle, content, paid media, PR/earned media, events, sponsorships, digital/web, and sales enablement.
•Establish KPIs and reporting discipline to measure campaign performance, brand impact, marketing ROI, lead generation, sales enablement effectiveness, and pipeline/relationship influence.
•Lead, mentor, and motivate direct reports; oversee budget management, vendor oversight, and business-case development; uphold company culture and drive it within the organization.

Pay and Benefits

Salary: USD 158,000 - 187,500 annually

Perks:Health InsuranceDentalVision401kLife InsurancePaid LeavePaid PersonalLearning Budget

Key Requirements

•10+ years progressive, executive-level B2B marketing leadership experience, preferably in financial services, payments, healthcare, professional services, technology, or other complex regulated B2B environments.
•10+ years leadership/supervisory experience, including success leading leaders, building high-performing teams, and influencing cross-functional stakeholders.
•Deep knowledge of full-funnel marketing, including demand generation, account-based and lifecycle marketing, brand/content strategy, and sales enablement.
•Strong analytical capability using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions.
•Bachelor’s degree in Marketing, Business, Communications (or related field) or an equivalent combination of education and experience; Master’s preferred.

Experience:10+ yearsB2BFinancial servicesPaymentsHealthcareProfessional servicesTechnologyRegulated environment

Education:Bachelor's in Marketing, Business, Communications

Skills:LeadershipMentoringCross-functional collaborationExecutive communicationAnalytical mindset

Tech Stack:Microsoft WordMicrosoft ExcelMicrosoft TeamsOutlookCRMMarketing automationReporting

Company Brief

Commerce Bancshares

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Kansas City, United States

Founded: 1865

Website LinkedIn