Audience Growth Marketing Specialist

Informa
Washington, New York
Workplace: HybridFull timeUSD 65,000 - 71,000Function: Marketing & GrowthExperience: 1-2 yearsSkills: ["Data-driven mindset","Analytical thinking","Problem-solving","Initiative","Communication"]

Own multi-channel audience growth campaigns to acquire new newsletter subscribers and qualified leads across email, paid social, organic social, display, and emerging channels. Build and refine audience segments with data tools to personalize experiences, run A/B testing and experiments, and analyze performance using real-time reporting. Support launch and scale initiatives for editorial products, events, and partnerships, while collaborating with Editorial, Product, and Audience Development teams and managing subscriber inboxes.

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FursaFursa
Informa
Informa
2 days ago

Audience Growth Marketing Specialist

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Last checked: 11 hours agoStatus: Live

Job Summary

Own multi-channel audience growth campaigns to acquire new newsletter subscribers and qualified leads across email, paid social, organic social, display, and emerging channels. Build and refine audience segments with data tools to personalize experiences, run A/B testing and experiments, and analyze performance using real-time reporting. Support launch and scale initiatives for editorial products, events, and partnerships, while collaborating with Editorial, Product, and Audience Development teams and managing subscriber inboxes.
Location: Washington, New York
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across the editorial portfolio.
  • •Develop and test targeted campaigns using email, paid social, organic social, display advertising, and emerging channels.
  • •Build and refine audience segments with advanced data tools to deliver personalized user experiences across digital touchpoints.
  • •Monitor performance in real-time, identify optimization opportunities, and conduct A/B testing and experimentation to inform strategy.
  • •Support go-to-market efforts for editorial product launches, special projects, virtual events, and partnership initiatives, and manage subscriber communications in newsletter inboxes.

Pay and Benefits

Salary: USD 65,000 - 71,000
Perks:Health InsuranceVisionDental401kParental LeaveEsppEapWellness Stipend

Key Requirements

  • •1-2 years executing integrated marketing campaigns across paid social, email, and display channels.
  • •Familiarity with analytics and campaign reporting platforms such as Google Analytics, Tableau, Looker, or similar.
  • •Excellent copywriting skills to adapt messaging for diverse audiences and channels.
  • •Demonstrated ability to manage multiple campaigns simultaneously with attention to detail.
  • •Highly desirable: familiarity with marketing automation and CMS platforms (e.g., Eloqua, Sailthru, Sailthru CMS) and experience with graphic/video tools (e.g., Canva).
Experience:1-2 yearsB2B mediaJournalismIntegrated marketingPaid socialEmail marketingDisplay advertising
Skills:Data-driven mindsetAnalytical thinkingProblem-solvingInitiativeCommunication
Languages:English (UK)
Tech Stack:SailthruEloquaLyticsUnbounceGoogle AnalyticsTableauGoogle Data StudioLookerAsanaJIRAMicrosoft SuiteLinkedInFacebookInstagramYouTubeX/TwitterRedditCanvaSCMSailthru CMS

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn