Sr. Demand Marketer - Review Sites

BambooHR
Utah
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Strategic thinking","Analytical skills","Cross-functional influence","Problem-solving","Communication"]

Define and lead BambooHR’s Review Sites marketing strategy, owning the roadmap, execution, optimization, and long-term growth of the program. Build annual and quarterly channel plans aligned to revenue objectives and OKRs, manage budget and investment forecasting, and evaluate performance to improve pipeline and lead quality. Serve as the channel subject matter expert and partner cross-functionally using data from Salesforce, Marketo, GA4, and Power BI to drive experimentation and data-driven decisions.

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FursaFursa
BambooHR
BambooHR
6 days ago

Sr. Demand Marketer - Review Sites

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Define and lead BambooHR’s Review Sites marketing strategy, owning the roadmap, execution, optimization, and long-term growth of the program. Build annual and quarterly channel plans aligned to revenue objectives and OKRs, manage budget and investment forecasting, and evaluate performance to improve pipeline and lead quality. Serve as the channel subject matter expert and partner cross-functionally using data from Salesforce, Marketo, GA4, and Power BI to drive experimentation and data-driven decisions.
Location: Utah
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the long-term strategy, roadmap, execution, and optimization of the Review Sites marketing program.
  • •Develop annual and quarterly channel strategies aligned to priorities, revenue objectives, and company OKRs.
  • •Evaluate channel performance to increase pipeline, improve lead quality, and maximize marketing investment.
  • •Manage channel budget, investment strategy, forecasting, and resource allocation based on business performance and expected return.
  • •Partner cross-functionally and act as subject matter expert to influence customer advocacy, measurement, attribution, and overall channel efficiency.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kPaid LeaveParental Leave

Key Requirements

  • •4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline.
  • •Experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact.
  • •Demonstrated ability to independently own a marketing program or channel end-to-end (strategy, planning, execution, optimization, and business results).
  • •Strong analytical skills synthesizing data from multiple systems into actionable recommendations.
  • •Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities.
Experience:4+ yearsB2B SaaS
Skills:Strategic thinkingAnalytical skillsCross-functional influenceProblem-solvingCommunication
Languages:English
Tech Stack:SalesforceMarketoPower BIGA4Integrate

Company Brief

BambooHR
Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Lindon, United States
Founded: 2008
WebsiteLinkedIn