GTM Lead - Stablecoin

Payoneer
New York
Workplace: OnsiteFull timeUSD 150,000 - 210,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Communication","Strategic thinking","Problem-solving","Persuasion"]

Drive early GTM strategy for a stablecoin-powered payments platform, owning discovery, positioning, and the first repeatable GTM motion. Lead growth experiments, activation, and cross-functional alignment with product, partnerships, marketing, and compliance to generate real transaction volume from SMBs.

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FursaFursa
Payoneer
Payoneer
2 months ago

GTM Lead - Stablecoin

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Drive early GTM strategy for a stablecoin-powered payments platform, owning discovery, positioning, and the first repeatable GTM motion. Lead growth experiments, activation, and cross-functional alignment with product, partnerships, marketing, and compliance to generate real transaction volume from SMBs.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Drive early customer adoption and payment volume by sourcing and activating SMB customers across priority corridors and segments.
  • •Turn interest into real transaction flow by working directly with customers to move from exploration to live usage.
  • •Build the first repeatable GTM motion by developing scalable acquisition and activation strategies from scratch.
  • •Run rapid growth experiments across messaging, pricing, onboarding flows, and outbound channels to unlock volume growth.
  • •Develop sharp product positioning, translating complex stablecoin infrastructure into simple, compelling value propositions for SMBs.

Pay and Benefits

Salary: USD 150,000 - 210,000 annually
Perks:Health Insurance401kPaid LeaveAnnual BonusLife InsuranceDisability Insurance

Key Requirements

  • •7–10+ years of experience in growth, GTM, sales, partnerships, or early-stage commercial roles
  • •At least one zero-to-one experience, having taken a product from concept to PMF, ideally in a startup environment
  • •Strong growth toolkit: outbound, lifecycle, channel experimentation, activation, and PMM fundamentals
  • •Proven ability to develop, test, and iterate on positioning and messaging
  • •Background in fintech or payments ecosystems and proven ability to sell to SMBs
Experience:FintechPaymentsSMBsStartupGTMGrowth
Skills:CommunicationStrategic thinkingProblem-solvingPersuasion
Languages:English

Company Brief

Payoneer
Provides cross-border payments and financial services platform enabling businesses and professionals to send, receive, and manage international payments, multi-currency accounts, and working capital solutions to support global commerce.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2005
WebsiteLinkedIn