Sr. Marketing Activation Specialist

Esri
United States
Workplace: OnsiteFull timeUSD 86,528 - 140,608 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Performance optimization","Analysis","Relationship building"]

Own cross-channel marketing campaign activations end-to-end, translating activation plans into execution requirements and coordinating asset production and deployment across channels. Monitor in-market performance signals to evaluate execution quality, uncover gaps or misalignment, and recommend optimizations. Partner with channel strategists, creative teams, digital experience, and marketing analytics, while documenting assessments and best practices to improve repeatability and speed to launch.

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Esri
Esri
1 month ago

Sr. Marketing Activation Specialist

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Last checked: 9 hours agoStatus: Live

Job Summary

Own cross-channel marketing campaign activations end-to-end, translating activation plans into execution requirements and coordinating asset production and deployment across channels. Monitor in-market performance signals to evaluate execution quality, uncover gaps or misalignment, and recommend optimizations. Partner with channel strategists, creative teams, digital experience, and marketing analytics, while documenting assessments and best practices to improve repeatability and speed to launch.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support and guide buyer-aligned paid and owned cross-channel activation strategy tied to awareness, engagement, and demand goals.
  • •Translate activation plans into execution requirements, manage timelines, coordinate asset production, and support timely deployment.
  • •Assess in-market activations by evaluating execution quality and engagement signals to surface insights and optimization recommendations.
  • •Build and maintain relationships with cross-functional stakeholders to ensure alignment and communicate performance observations.
  • •Document campaign assessments and best practices to improve repeatability, speed to launch, and future performance.
Travel: Medium travel

Pay and Benefits

Salary: USD 86,528 - 140,608 annually
Perks:Health InsuranceDentalVision401kPaid Holidays

Key Requirements

  • •5+ years of experience in B2B digital marketing, campaign activation, or performance-driven marketing roles.
  • •Experience managing paid media, email marketing, and integrated digital campaigns from planning through reporting.
  • •Ability to interpret activation and channel-level performance signals and turn them into actionable recommendations.
  • •Proven collaboration with strategists, creatives, analytics partners, and cross-functional stakeholders.
  • •Bachelor’s degree in marketing, communications, business, or a related field.
Experience:5+ yearsB2B marketingDigital marketingPerformance-driven marketing
Education:Bachelor's
Skills:CommunicationCross-functional collaborationPerformance optimizationAnalysisRelationship building
Languages:English
Tech Stack:MarketoHubspot

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn