Manager, Paid Media

Kempinski
Switzerland
Workplace: OnsitePart timeFunction: Data Science & Machine LearningExperience: 5+ yearsSkills: ["Analytical skills","Data-driven decision-making","Project management","Cross-functional coordination","Stakeholder management"]

Drive high-value traffic through paid channels and third-party partnerships as the strategic lead for Kempinski’s Geneva corporate office. Own the planning and full lifecycle of large-scale display and metasearch campaigns, plus OTA cooperative initiatives, while preserving luxury brand integrity. Coordinate with media, revenue management, and brand marketing to ensure price parity, creative alignment, and budget efficiency. Analyze KPIs, optimize spend for ROAS, and pilot emerging digital ad technologies.

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Kempinski
Kempinski
1 hour ago

Manager, Paid Media

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Job Summary

Drive high-value traffic through paid channels and third-party partnerships as the strategic lead for Kempinski’s Geneva corporate office. Own the planning and full lifecycle of large-scale display and metasearch campaigns, plus OTA cooperative initiatives, while preserving luxury brand integrity. Coordinate with media, revenue management, and brand marketing to ensure price parity, creative alignment, and budget efficiency. Analyze KPIs, optimize spend for ROAS, and pilot emerging digital ad technologies.
Location: Switzerland
Workplace: Onsite
Employment Type: Part time · Permanent
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Manage relationships with global media agencies, monitoring/challenging performance and facilitating process improvement.
  • •Lead planning and execution across the lifecycle of large-scale paid campaigns (Display, Metasearch, and seasonal global promotions).
  • •Drive OTA cooperative display campaigns (e.g., Expedia, Booking.com) to improve visibility and conversion while maintaining luxury brand integrity.
  • •Serve as primary liaison between media agency, revenue management, and brand marketing to ensure price parity, creative alignment, and budget efficiency.
  • •Monitor and report on campaign KPIs, optimizing spend in real time to maximize ROAS and grow direct channels.

Key Requirements

  • •Minimum 5+ years in performance marketing or digital media planning, preferably in luxury hospitality or travel.
  • •Proven ability to manage high-stake budgets and complex, multi-stakeholder campaigns and projects.
  • •Deep understanding of the OTA ecosystem and metasearch landscapes (OTA industry experience is a plus).
  • •Strong analytical skills and data-driven decision-making focused on campaign performance.
  • •Strong project management skills.
Experience:5+ yearsLuxury hospitalityTravelPerformance marketingDigital mediaOTAMetasearch
Skills:Analytical skillsData-driven decision-makingProject managementCross-functional coordinationStakeholder management
Tech Stack:DisplayMetasearch

Company Brief

Kempinski
Kempinski is a luxury hotel management company operating five-star hotels, residences and restaurants worldwide. The group provides high-end hospitality services, managing properties and bespoke guest experiences across major cities and resort destinations.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Munich, Germany
Founded: 1862
Glassdoor
Glassdoor: 4.0
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