Staff Marketing Data Scientist

SoFi Technologies
San Francisco, Seattle, New York
Workplace: OnsiteFull timeUSD 153,600 - 264,000 annuallyFunction: Data Science & Machine LearningExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Relationship-building","Problem-solving","Independent project ownership"]

Join the Marketing Data Science team to drive data-driven decisions for SoFi’s Direct Mail channel. You’ll lead end-to-end campaign workflows (pre-screened and invitation-to-apply), define underwriting and suppression logic, manage approvals, and measure ROI. Partner with marketing managers, channel owners, and third-party partners to optimize targeting, conversion, and efficiency, while collaborating with onshore and offshore teams to translate business goals into actionable, data-driven strategies.

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SoFi Technologies
SoFi Technologies
1 month ago

Staff Marketing Data Scientist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Closed

Job Summary

Join the Marketing Data Science team to drive data-driven decisions for SoFi’s Direct Mail channel. You’ll lead end-to-end campaign workflows (pre-screened and invitation-to-apply), define underwriting and suppression logic, manage approvals, and measure ROI. Partner with marketing managers, channel owners, and third-party partners to optimize targeting, conversion, and efficiency, while collaborating with onshore and offshore teams to translate business goals into actionable, data-driven strategies.
Location: San Francisco, Seattle, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end Direct Mail campaigns (pre-screened and invitation-to-apply) across products, including defining data sources/logic, executing code, validating results, managing approvals, and tracking performance.
  • •Manage campaign schedules and deliverables by monitoring each step, escalating issues, and proposing resolution actions.
  • •Manage an offshore team by providing project assignments, technical guidance, and coaching while coordinating execution and validation.
  • •Partner with channel owners and marketing managers to optimize target audiences, improve conversion rates, and maximize ROI.
  • •Measure and analyze marketing campaign effectiveness and ROI, translating business objectives into data-driven tactics and presenting results to senior management.

Pay and Benefits

Salary: USD 153,600 - 264,000 annually

Key Requirements

  • •Bachelor’s degree in Computer Science, Math, Physics, Engineering, or another quantitative field (Master’s preferred).
  • •8+ years of relevant marketing experience in financial services, focused on pre-screened/pre-approved campaigns.
  • •Proficiency in SQL, Python, and Tableau.
  • •Experience building data pipelines with Airflow, preferably with Snowflake.
  • •Demonstrated experimentation and hypothesis testing experience; knowledge of statistical modeling or machine learning is a plus.
Experience:8+ yearsFinancial services
Education:Bachelor's
Skills:CommunicationCollaborationRelationship-buildingProblem-solvingIndependent project ownership
Languages:English
Tech Stack:SQLPythonTableauAirflowSnowflake

Company Brief

SoFi Technologies
Provides digital financial services including lending, banking, investing, and credit products through a consumer-focused online platform. SoFi serves individuals looking to manage money, borrow, save, invest, and protect their finances in one place.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn