Senior Manager - Digital Marketing

Freshworks
Bengaluru
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["People leadership","Analytical skills","Stakeholder management","Communication","Cross-functional collaboration"]

Own Freshservice’s digital marketing strategy to drive MQCs, pipeline, and revenue targets. Define channel mix and budget allocation across paid search, social, display, video, and programmatic, leading execution on Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360. Build measurement frameworks with analytics partners, manage AOP, forecasting, and dashboards, and lead a team through experimentation and AI-native optimization.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Freshworks
Freshworks
2 days ago

Senior Manager - Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own Freshservice’s digital marketing strategy to drive MQCs, pipeline, and revenue targets. Define channel mix and budget allocation across paid search, social, display, video, and programmatic, leading execution on Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360. Build measurement frameworks with analytics partners, manage AOP, forecasting, and dashboards, and lead a team through experimentation and AI-native optimization.
Location: Bengaluru
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets.
  • •Define channel mix and investment strategy across paid search, social, display, video, and programmatic; make budget allocation decisions to maximize ROI.
  • •Lead strategy and execution across Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360, applying AI-native features to improve efficiency.
  • •Manage reporting, dashboards, dashboards/readouts, and performance measurement; build measurement frameworks connecting digital activity to MQCs, pipeline, and revenue.
  • •Lead, mentor, and develop a team of digital marketers; provide direction, remove blockers, and set priorities for highest-impact work.

Key Requirements

  • •10+ years in digital marketing, including at least 4 years in a leadership or senior manager role.
  • •Proven ability to drive pipeline and revenue through paid digital channels in a B2B SaaS environment.
  • •Hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360.
  • •Strong understanding of AI and automation in ad platforms and the ability to operationalize those capabilities.
  • •Strong people management experience with a focus on team development and performance.
Experience:B2B SaaSDigital marketing
Skills:People leadershipAnalytical skillsStakeholder managementCommunicationCross-functional collaboration
Languages:English
Tech Stack:Google AdsLinkedInMetaRedditYouTubeDV360Smart biddingPerformance MaxAI creative toolsAutomationAI

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor