Principal Product Marketing Manager, Asana Service Management
Asana
San Francisco, New York, Vancouver
Workplace: HybridFull timeUSD 185,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Strategic thinking","Collaboration","Communication","Curiosity","Positioning"]Own the end-to-end go-to-market strategy for an AI-powered service management solution, scaling it from launch to broad adoption. Develop and maintain messaging for complex enterprise needs and CIO value, and drive high-impact product launches. Partner with Product, Sales, and Partnerships to ensure product-market fit, equip Sales with battlecards and pitch materials, and use performance data and customer feedback to refine positioning within the ITSM/ESM space.
