Product Marketing Director, Asana Service Management

Asana
New York
Workplace: HybridFull timeUSD 185,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Strategic thinking","Collaboration","Communication","Curiosity","Positioning"]

Own the end-to-end go-to-market strategy for an AI-powered service management solution, scaling it from launch to broad adoption. Develop and maintain messaging for complex enterprise needs and CIO value, and drive high-impact product launches. Partner with Product, Sales, and Partnerships to ensure product-market fit, equip Sales with battlecards and pitch materials, and use performance data and customer feedback to refine positioning within the ITSM/ESM space.

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FursaFursa
Asana
Asana
2 months ago

Product Marketing Director, Asana Service Management

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the end-to-end go-to-market strategy for an AI-powered service management solution, scaling it from launch to broad adoption. Develop and maintain messaging for complex enterprise needs and CIO value, and drive high-impact product launches. Partner with Product, Sales, and Partnerships to ensure product-market fit, equip Sales with battlecards and pitch materials, and use performance data and customer feedback to refine positioning within the ITSM/ESM space.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own end-to-end go-to-market strategy, partnering with Integrated Campaigns to drive measurable results.
  • •Develop and maintain messaging articulating enterprise value for CIOs.
  • •Drive high-impact product launches, from flagship releases to incremental updates.
  • •Equip Sales with enablement materials including battlecards, pitch decks, and customer success stories.
  • •Act as the connective tissue between Product, Partnerships, and Sales to maintain product-market fit and refine positioning using performance data and customer feedback.

Pay and Benefits

Salary: USD 185,000 - 215,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceFamily BuildingRetirement

Key Requirements

  • •8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.
  • •Curiosity about AI tools and emerging technologies, with a willingness to learn and apply them to improve productivity and decision-making.
  • •Ability to translate complex capabilities into clear business value for executive and technical audiences.
  • •Experience positioning products in competitive landscapes, including against entrenched legacy systems.
  • •Track record aligning product roadmaps with market needs and customer pain points while collaborating cross-functionally.
Experience:8-12 yearsB2B techService managementITSMESMAI-powered products
Skills:Strategic thinkingCollaborationCommunicationCuriosityPositioning
Languages:English
Tech Stack:AI

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor