Director, GTM Engineering

Athelas
San Francisco
Workplace: RemoteFull timeFunction: Executive & General ManagementExperience: 5+ yearsSkills: ["Influence","Leadership","Communication","Problem-solving","Data-driven"]

Director of GTM Engineering to architect and operate the growth engine from the ground up, treating go-to-market as an engineering discipline. You’ll design the full-funnel growth system, build instrumentation and experimentation, and align Sales, RevOps, Product, and Brand to turn signal into pipeline with measurable impact on healthcare software solutions.

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Athelas
Athelas
3 months ago

Director, GTM Engineering

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Last checked: 5 hours agoStatus: Live

Job Summary

Director of GTM Engineering to architect and operate the growth engine from the ground up, treating go-to-market as an engineering discipline. You’ll design the full-funnel growth system, build instrumentation and experimentation, and align Sales, RevOps, Product, and Brand to turn signal into pipeline with measurable impact on healthcare software solutions.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Design and own the full-funnel growth architecture: paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral.
  • •Build the experimentation infrastructure, test frameworks, audience segmentation, offer variants, landing page scaffolding, and run rapid learning cycles.
  • •Engineer the demand-to-pipeline path: ICP definitions, routing logic, handoff SLAs, and Sales feedback loops.
  • •Identify new channels and build the playbook before you scale spend.
  • •Instrument the growth funnel end-to-end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling.

Key Requirements

  • •5+ years of hands-on experience building integrated growth programs in B2B SaaS; healthtech experience is a plus.
  • •Strong systems instinct: design processes, taxonomies, and operating cadences that others can actually use.
  • •Ability to influence without authority, move fast with incomplete information, and maintain high standards.
  • •Experience designing and owning full-funnel growth architecture (paid, organic, ABM, partnerships, referral).
  • •Experience shipping real things in both funnel instrumentation and campaigns; able to turn signal into pipeline.
Experience:5+ yearsSaaSHealthtechB2B
Skills:InfluenceLeadershipCommunicationProblem-solvingData-driven
Tech Stack:SalesforceHubSpotGA4WebflowCMSBI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Athelas
Builds at-home blood testing devices and remote diagnostic services that deliver rapid complete blood counts and key lab metrics for patients and clinicians, enabling monitoring of cancer treatment and chronic conditions through consumer-friendly hardware and telehealth integration.
Industry: Medical Devices
Headquarters: San Francisco, United States
Founded: 2017
Website