Senior Marketing Data Scientist

Lead technical work behind marketing audience strategy by building and evaluating predictive models, integrating 1st- and 3rd-party data, and resolving identities across marketing channels. Develop scalable, automated ML and optimization solutions, deploy models within USAA’s Model Development and Risk Management frameworks, and communicate actionable recommendations to business partners. Set technical standards, mentor analysts, and partner with MarTech, engineering, and marketing leads on activation while managing milestones, risks, and best practices for production-ready analytical assets.