Senior Product Marketing Manager

Workiva
London, Amsterdam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Storytelling","Cross-functional influence","Customer focus","Competitive intelligence","AI fluency"]

Shape and execute product marketing for a core Workiva solution area across EMEA (Finance, GRC, or an Industry). Own differentiated positioning and market narrative, translate complex capabilities into executive-ready stories, and drive end-to-end GTM from launch planning to revenue impact. Serve as the voice of the EMEA market by bringing customer and competitive insights back to Product and Sales, building enablement assets, and spotting regulatory shifts early.

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FursaFursa
Workiva
Workiva
1 day ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Shape and execute product marketing for a core Workiva solution area across EMEA (Finance, GRC, or an Industry). Own differentiated positioning and market narrative, translate complex capabilities into executive-ready stories, and drive end-to-end GTM from launch planning to revenue impact. Serve as the voice of the EMEA market by bringing customer and competitive insights back to Product and Sales, building enablement assets, and spotting regulatory shifts early.
Location: London, Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop differentiated positioning and messaging for EMEA buyers within Finance, GRC, or an Industry solution area
  • •Turn complex product capabilities into simple stories for senior executives and practitioners
  • •Shape GTM strategy end to end, including launch planning and revenue impact
  • •Build battlecards and sales enablement assets (e.g., first-call decks, solution content decks, data sheets, sales plays) and author/review campaign content
  • •Bring EMEA customer and competitive insights back to guide regional strategy and global product direction, including spotting regulatory and market shifts
Travel: Medium travel

Key Requirements

  • •6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
  • •Bachelor’s degree in marketing or a related field
  • •Ability to translate complex, technical products (including AI) into clear, compelling value for executives and practitioners
  • •Proven ability to align Sales, Product, Enablement, and Customer Success behind a shared plan
  • •Track record of turning buyer and market insight into positioning that wins
Experience:6+ yearsB2B SaaSFinancial reportingGovernance, risk and compliance (GRC)Financial servicesAI
Education:Bachelor's in marketing
Skills:StorytellingCross-functional influenceCustomer focusCompetitive intelligenceAI fluency
Tech Stack:AI

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn