Senior Content and SEO Specialist

Ingersoll Rand
Warsaw
Workplace: HybridFull timePLN 12,400 - 20,375 monthlyFunction: Content & Editorial (Writing/Editing)Skills: ["Strategic thinking","Analytical depth","Stakeholder collaboration","Mentorship","Ownership"]

Own and strengthen the digital presence for the ITS CSS EMEIA brand portfolio by leading regional SEO, website content strategy, and Generative Engine Optimization (GEO). Set content quality standards in Contentstack, drive on-page and technical SEO improvements at scale, and use Semrush and Google Analytics to prioritize work and report impact. Guide multilingual, multi-market governance and mentor junior specialists and partners.

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Ingersoll Rand
Ingersoll Rand
2 days ago

Senior Content and SEO Specialist

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Last checked: 20 hours agoStatus: Live

Job Summary

Own and strengthen the digital presence for the ITS CSS EMEIA brand portfolio by leading regional SEO, website content strategy, and Generative Engine Optimization (GEO). Set content quality standards in Contentstack, drive on-page and technical SEO improvements at scale, and use Semrush and Google Analytics to prioritize work and report impact. Guide multilingual, multi-market governance and mentor junior specialists and partners.
Location: Warsaw
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Define and own regional SEO, website content, and GEO strategy and roadmap across European/EMEIA brand websites.
  • •Lead day-to-day website content governance, including content publishing quality in Contentstack and standards for the team.
  • •Drive on-page and technical SEO improvements (metadata, headings, internal linking, structured data, and keyword targeting).
  • •Use Semrush and Google Analytics to monitor performance, benchmark competitors, and provide executive-ready recommendations.
  • •Lead website migration, localization, multilingual quality initiatives, and maintain content governance (taxonomy, redirects, and link quality).
Travel: Low travel

Pay and Benefits

Salary: PLN 12,400 - 20,375 monthly
Perks:Annual BonusHealth InsuranceFlexible HoursLearning BudgetEquity

Key Requirements

  • •6+ years of SEO, website content management, digital marketing, or web optimization experience, including leading initiatives across multiple markets or brands.
  • •Proven ability to define SEO strategy and deliver measurable business impact in a B2B/enterprise environment.
  • •Hands-on experience with an enterprise CMS (Contentstack strongly preferred).
  • •Advanced experience with Semrush (or a comparable SEO platform) and proficiency with Google Analytics (Google Search Console is a plus).
  • •Experience mentoring or guiding junior team members and influencing senior stakeholders.
Experience:B2BEnterpriseE-commerceDigital marketingMultilingual content
Skills:Strategic thinkingAnalytical depthStakeholder collaborationMentorshipOwnership
Languages:English
Tech Stack:ContentstackSemrushGoogle AnalyticsGoogle Search ConsoleStructured dataGenerative Engine Optimization (GEO)ECommerce

Company Brief

Ingersoll Rand
Designs, manufactures, and services industrial equipment and technologies including air compressors, power tools, fluid management systems, and downstream industrial solutions for manufacturing, construction, and commercial customers worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Davidson, United States
Founded: 1871
WebsiteLinkedIn