Director, Global Campaigns

Twilio
Ireland, United Kingdom
Workplace: RemoteFull timeFunction: Executive & General ManagementExperience: 8+ yearsSkills: ["Leadership","Strategic thinking","Attention to detail","Communication","Collaboration"]

Own the strategy and execution of Twilio’s top global campaign motions, aligning cross-functionally with regional marketing, sales, product, and leadership. Build end-to-end integrated campaigns that drive awareness and measurable pipeline impact, develop scalable campaign playbooks, and optimize performance using funnel metrics and AI-driven enablement. Lead a globally distributed team, manage budgets for production and localization, and report results with actionable insights.

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FursaFursa
Twilio
Twilio
2 days ago

Director, Global Campaigns

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 minutes agoStatus: Live

Job Summary

Own the strategy and execution of Twilio’s top global campaign motions, aligning cross-functionally with regional marketing, sales, product, and leadership. Build end-to-end integrated campaigns that drive awareness and measurable pipeline impact, develop scalable campaign playbooks, and optimize performance using funnel metrics and AI-driven enablement. Lead a globally distributed team, manage budgets for production and localization, and report results with actionable insights.
Location: Ireland, United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Set strategic vision for global campaign structure, operations, and execution for top campaign motions.
  • •Be accountable to company leadership for effectiveness of global campaigns and programs.
  • •Design and execute end-to-end integrated campaigns focused on specific buyer and vertical segments.
  • •Partner cross-functionally to develop campaign themes and messaging, serving as central point of contact across teams.
  • •Develop scalable, repeatable campaign playbooks, infuse AI frameworks, manage budgets, and report performance metrics with optimization recommendations.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceRetirement SavingsParental LeaveWellness Stipend

Key Requirements

  • •Management experience inspiring a team of strategists with a clear vision.
  • •Deep understanding of marketing funnel tactics and metrics across stages, including PLG and funnel models.
  • •Understanding of enterprise buying cycles, sales processes, and stakeholders in B2B tech.
  • •8+ years working as a campaign strategist in B2B or tech, delivering integrated programs end to end.
  • •Proven ability to manage multiple work streams and drive alignment with leadership and cross-functional teams.
Experience:8+ yearsB2BTech
Skills:LeadershipStrategic thinkingAttention to detailCommunicationCollaboration
Tech Stack:TableauSalesforceAEMGoogle AnalyticsLinkedIn Campaign ManagerMeta Ads ManagerCanvaDigital marketing toolsAI-assisted workflowsLocalization

Company Brief

Twilio
Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.
Industry: API Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn