Senior Product Marketing Manager

Unity Software
New York
Full timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Storytelling","Positioning","Writing","Cross-functional collaboration","Business acumen"]

Lead go-to-market strategy for the Grow product suite, anchored in customer personas and positioning for Unity Ads, LevelPlay mediation, and Tapjoy Offerwall. Own GTM plans for major launches and feature rollouts, run retros on adoption and sales impact, and partner across Product, Sales, and Marketing. Translate AI/ML-powered capabilities into customer value, build sales enablement materials, and serve as the voice of the customer through insights that shape roadmap decisions.

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FursaFursa
Unity Software
Unity Software
1 day ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for the Grow product suite, anchored in customer personas and positioning for Unity Ads, LevelPlay mediation, and Tapjoy Offerwall. Own GTM plans for major launches and feature rollouts, run retros on adoption and sales impact, and partner across Product, Sales, and Marketing. Translate AI/ML-powered capabilities into customer value, build sales enablement materials, and serve as the voice of the customer through insights that shape roadmap decisions.
Location: New York
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Define and evolve customer personas, and use insights to inform product design, alpha/beta programs, and strategic briefings.
  • •Create and refresh messaging frameworks that translate AI/ML-powered features into clear customer value.
  • •Own GTM plans for major launches, platform integrations, and feature rollouts; align goals across sales, marketing, and product and run adoption/sales retros.
  • •Build sales enablement materials (playbooks, battle cards, pitch decks, and customer-facing collateral) to support revenue teams.
  • •Collect voice-of-customer and market/competitive insights, drive external thought leadership, and inform roadmap decisions.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability InsuranceCommuter BenefitsRetirementPaid LeaveParental Leave

Key Requirements

  • •8+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
  • •Experience with AI/ML applications in advertising, user acquisition, or monetization, and translating technical concepts into marketing narratives.
  • •Deep understanding of mobile advertising and in-app monetization, including mediation and/or rewards/offerwalls.
  • •Strong storytelling, positioning, and writing skills to communicate complex technology to multiple audiences.
  • •Proven success leading cross-functional GTM initiatives and influencing product roadmap decisions.
Experience:8+ yearsAdTechMobile appsGamingSaaS
Skills:StorytellingPositioningWritingCross-functional collaborationBusiness acumen
Languages:English
Tech Stack:AI/MLUser acquisitionMonetizationMediationOfferwalls

Company Brief

Unity Software
Develops the Unity real-time 3D development platform used to create, operate, and monetize interactive experiences and games across mobile, console, PC, and AR/VR platforms. Serves developers, studios, and enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn