International Marketing Director

Sony Music
Dubai
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Digital marketing","Fandom management","Data literacy","Strategic planning","Relationship management","Cultural awareness"]

Lead regional multicultural marketing for Sony Music Middle East, architecting international frontline and catalogue strategies, and driving fan engagement across digital and live experiences. Manage partnerships, events, and fan communities, leveraging AI and digital assets to grow market share and optimize marketing spend while collaborating with international markets and internal teams.

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Sony Music
Sony Music
7 months ago

International Marketing Director

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Source: Company careers pageValidated by: Fursa AI
Last checked: 44 minutes agoStatus: Live

Job Summary

Lead regional multicultural marketing for Sony Music Middle East, architecting international frontline and catalogue strategies, and driving fan engagement across digital and live experiences. Manage partnerships, events, and fan communities, leveraging AI and digital assets to grow market share and optimize marketing spend while collaborating with international markets and internal teams.
Location: Dubai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Drive revenue and optimize marketing spend to increase market share for international repertoire in the region.
  • •Manage audience and consumption goals for international artists and songs in the region.
  • •Make strategic spend decisions based on audience insights and data from different platforms.
  • •Identify strategic opportunities for catalogue and frontline marketing activations in digital space – spanning content marketing, anniversary campaigns, re-heat campaigns and remixes.
  • •Develop and implement strategies to grow and engage a vibrant fan community for international artists.

Pay and Benefits

Perks:Annual LeaveHealth InsurancePensionLife Insurance

Key Requirements

  • •Digital Marketing and engagement experience for campaigns and experiences that drive consumption
  • •Fandom Management: build and monetize a community across online and offline channels
  • •Data Literacy: analyze market data and apply insights to improve results
  • •Strategic planning: define strategy, priorities, and execution plan across multiple projects
  • •Relationship management: build relationships with artists and internal/external stakeholders
Experience:MusicMarketingEntertainment
Skills:Digital marketingFandom managementData literacyStrategic planningRelationship managementCultural awareness
Languages:English
Tech Stack:AI

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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