Director, Buyer Growth Partnerships & Referral

G2
United States
Workplace: RemoteFull timeUSD 243,000 - 300,000 annuallyFunction: Business Development & PartnershipsExperience: 8+ yearsSkills: ["Negotiation","Leadership","Communication","Problem-solving","Strategic thinking"]

Lead the growth partnerships and referral strategy to drive buyer traffic and revenue across G2, Capterra, GetApp, and Software Advice. Own the referral OKRs, define a diverse partner portfolio, and collaborate with Product and Engineering to enable seamless integrations while building scalable measurement and governance for partner programs.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
G2
G2
2 months ago

Director, Buyer Growth Partnerships & Referral

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead the growth partnerships and referral strategy to drive buyer traffic and revenue across G2, Capterra, GetApp, and Software Advice. Own the referral OKRs, define a diverse partner portfolio, and collaborate with Product and Engineering to enable seamless integrations while building scalable measurement and governance for partner programs.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Director level

Key Responsibilities

  • •Own the referral pillar's OKRs — buyer traffic, qualified traffic share, referral-attributed revenue, and source diversification — across all four brands.
  • •Define the partnership portfolio: which motions matter, at what depth, and how they differ by brand.
  • •Build a prioritization framework balancing quick wins (vendor badges, podcasts, review sites) against strategic bets (cloud marketplaces, VC/PE portfolio programs, AI buyer-discovery surfaces).
  • •Identify, prioritize, and develop a diversified portfolio of partnership types that will drive Buyer traffic or users — spanning ecosystem and channel partners, affiliate and media partners, content and community partners, distributed product-led referral channels, and emerging buyer-discovery surfaces.
  • •Source, evaluate, and structure deals across a range of commercial models — including rate-card and CPA media buys, affiliate commission and rev-share structures, strategic data and integration partnerships, and zero-cost product-led arrangements — selecting the right model for the partner and the motion.

Pay and Benefits

Salary: USD 243,000 - 300,000 annually

Key Requirements

  • •8+ years in growth, partnerships, marketing, or business development at a B2B SaaS, marketplace, or media company — with at least 3 years carrying a revenue or traffic number.
Experience:8+ yearsB2B SaaSMarketplaceSoftware
Skills:NegotiationLeadershipCommunicationProblem-solvingStrategic thinking
Tech Stack:Impact.comPartnerStackCJAwinAWSAzureGCPSalesforceDashboardsData analytics

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor