1 month ago

Director, Buyer Growth Partnerships & Referral

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Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead the growth partnerships and referral strategy to drive buyer traffic and revenue across G2, Capterra, GetApp, and Software Advice. Own the referral OKRs, define a diverse partner portfolio, and collaborate with Product and Engineering to enable seamless integrations while building scalable measurement and governance for partner programs.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Business Development & Partnerships

Seniority: Director level

Key Responsibilities

•Own the referral pillar's OKRs — buyer traffic, qualified traffic share, referral-attributed revenue, and source diversification — across all four brands.
•Define the partnership portfolio: which motions matter, at what depth, and how they differ by brand.
•Build a prioritization framework balancing quick wins (vendor badges, podcasts, review sites) against strategic bets (cloud marketplaces, VC/PE portfolio programs, AI buyer-discovery surfaces).
•Identify, prioritize, and develop a diversified portfolio of partnership types that will drive Buyer traffic or users — spanning ecosystem and channel partners, affiliate and media partners, content and community partners, distributed product-led referral channels, and emerging buyer-discovery surfaces.
•Source, evaluate, and structure deals across a range of commercial models — including rate-card and CPA media buys, affiliate commission and rev-share structures, strategic data and integration partnerships, and zero-cost product-led arrangements — selecting the right model for the partner and the motion.

Pay and Benefits

Salary: USD 243,000 - 300,000 annually

Key Requirements

•8+ years in growth, partnerships, marketing, or business development at a B2B SaaS, marketplace, or media company — with at least 3 years carrying a revenue or traffic number.

Experience:8+ yearsB2B SaaSMarketplaceSoftware

Skills:NegotiationLeadershipCommunicationProblem-solvingStrategic thinking

Tech Stack:Impact.comPartnerStackCJAwinAWSAzureGCPSalesforceDashboardsData analytics

Company Brief

Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Chicago, United States

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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