VP, Marketing - Ultra

Sony Music
New York
Workplace: OnsiteFull timeUSD 140,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Communication","Collaboration","Data-driven decision-making","Budget management"]

Lead Ultra Records’ marketing vision and strategy, overseeing integrated campaigns across singles, videos, and album releases. Drive artist development alongside A&R, management, and creative teams, building digital and social programs to grow audiences and streaming demand. Partner with DSPs for editorial and promotional opportunities, monitor KPIs to optimize performance, manage budgets and ROI, and evaluate analytics tools while collaborating across radio, publicity, creative, and sync teams.

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FursaFursa
Sony Music
Sony Music
2 days ago

VP, Marketing - Ultra

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead Ultra Records’ marketing vision and strategy, overseeing integrated campaigns across singles, videos, and album releases. Drive artist development alongside A&R, management, and creative teams, building digital and social programs to grow audiences and streaming demand. Partner with DSPs for editorial and promotional opportunities, monitor KPIs to optimize performance, manage budgets and ROI, and evaluate analytics tools while collaborating across radio, publicity, creative, and sync teams.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead the marketing department by contributing ideas, overseeing campaigns, and guiding the team.
  • •Develop and execute integrated marketing campaigns for singles, videos, and album releases.
  • •Create digital and social marketing strategies to grow audiences, deepen fan engagement, and drive streaming demand.
  • •Monitor and analyze KPIs such as streams, playlist adds, social engagement, and audience growth, adjusting campaigns accordingly.
  • •Manage budgets and marketing ROI, including evaluating and adopting analytics tools and platforms.
Travel: Medium travel

Pay and Benefits

Salary: USD 140,000 - 160,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kIdentity TheftFertility CoveragePaid LeaveStudent Loans

Key Requirements

  • •7+ years of progressive marketing experience in the music industry, including recorded music campaigns and digital marketing.
  • •Strong understanding of the contemporary music landscape and the ability to adapt strategy across genres and audiences.
  • •Extensive contacts and relationships in the electronic music industry.
  • •Ability to build trust with artists and their teams, with strong artist-facing communication skills.
  • •Hands-on experience with digital/social platforms and analytics to drive results.
Experience:7+ yearsMusic industryRecorded musicElectronic musicDigital marketing
Skills:LeadershipCommunicationCollaborationData-driven decision-makingBudget management
Languages:English
Tech Stack:InstagramTikTokYouTubeMetaSpotifyApple MusicAmazonTIDALMelody IQChartmetricLuminate

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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