Thumbtack

2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Drive go-to-market and positioning for Thumbtack’s pro marketplace, with a focus on large pros. Own problem framing through market research and user insights, translate technical capabilities like integrations and APIs into differentiated messaging, and lead marketing strategy across product pods. Partner with Product, Research, Data Science, Partnerships, Sales, and Success to launch features, improve adoption, and expand the platform as a trusted growth channel for larger pros.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop deep expertise on pros, competitive platforms, and AI trends; translate insights into clear problem framing and differentiated positioning.
•Define and communicate the integration product value proposition, creating messaging and marketing strategies that drive comprehension and adoption.
•Create insight-driven positioning and GTM strategies for foundational product features that help large pros succeed; coordinate with Sales and frontline teams.
•Lead marketing efforts across product pods to launch features, align education in and out of the product, and drive behaviors that set new pros up for success.
•Partner with the Partnerships Marketing team to own the ongoing product narrative for partner-enabled solutions and educate pros after launch.

Pay and Benefits

Salary: USD 147,100 - 224,400 annually

Key Requirements

•6+ years of product marketing experience, ideally across B2B and B2C products.
•Experience marketing complex, technical products (e.g., APIs and integrations) and translating functionality into clear value propositions.
•Strong strategic and reasoning skills, including creating problem definitions and using market research, interviews, behavioral data, and competitive intelligence to shape product strategy.
•End-to-end GTM expertise, including messaging development, launch strategy, and performance measurement.
•Ability to foster collaboration, manage differing opinions, and drive alignment across teams.

Experience:6+ years

Skills:Strategic thinkingCollaborationRelationship buildingCommunicationExecutive communication

Tech Stack:APIsIntegrations

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

2 months ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop deep expertise on pros, competitive platforms, and AI trends; translate insights into clear problem framing and differentiated positioning.
•Define and communicate the integration product value proposition, creating messaging and marketing strategies that drive comprehension and adoption.
•Create insight-driven positioning and GTM strategies for foundational product features that help large pros succeed; coordinate with Sales and frontline teams.
•Lead marketing efforts across product pods to launch features, align education in and out of the product, and drive behaviors that set new pros up for success.
•Partner with the Partnerships Marketing team to own the ongoing product narrative for partner-enabled solutions and educate pros after launch.

Pay and Benefits

Salary: USD 147,100 - 224,400 annually

Key Requirements

•6+ years of product marketing experience, ideally across B2B and B2C products.
•Experience marketing complex, technical products (e.g., APIs and integrations) and translating functionality into clear value propositions.
•Strong strategic and reasoning skills, including creating problem definitions and using market research, interviews, behavioral data, and competitive intelligence to shape product strategy.
•End-to-end GTM expertise, including messaging development, launch strategy, and performance measurement.
•Ability to foster collaboration, manage differing opinions, and drive alignment across teams.

Experience:6+ years

Skills:Strategic thinkingCollaborationRelationship buildingCommunicationExecutive communication

Tech Stack:APIsIntegrations

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn