Airbnb

5 months ago

Growth Marketing Lead, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Growth Marketing Lead responsible for shaping Airbnb’s growth narrative in Japan by developing and executing data-driven marketing strategies, leading cross-functional initiatives, and collaborating with regional and global teams to identify high-impact opportunities and deliver measurable business impact.

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.
•Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
•Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels.
•Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and supporting the execution and optimization of growth campaigns in-market.
•Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives; provide actionable insights, clear reporting, and recommendations to guide strategic decisions.

Key Requirements

•Growth marketing experience (10+ years) in Search, CRM, Display, and Affiliate, with a proven track record of scaling B2C brands in fast-paced, global environments
•Deep understanding of the Japan market, consumer trends, and digital behaviors, with experience tailoring strategies for Japan and working with local agencies
•Analytical and strategic mindset with data-driven decision-making and measurable business impact
•Experience influencing product conversations with engineering, design, creative and data science partners, and working with global channel owners
•Highly organized, able to independently manage complex projects from strategy to execution

Experience:10+ yearsTravelMarketplacesE-commerceSaaS

Skills:LeadershipCommunicationStakeholder managementProblem-solvingProject management

Languages:English

Tech Stack:Marketing automationAnalyticsDigital platforms

Company Brief

Airbnb

Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Airbnb

5 months ago

Growth Marketing Lead, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.
•Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
•Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels.
•Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and supporting the execution and optimization of growth campaigns in-market.
•Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives; provide actionable insights, clear reporting, and recommendations to guide strategic decisions.

Key Requirements

•Growth marketing experience (10+ years) in Search, CRM, Display, and Affiliate, with a proven track record of scaling B2C brands in fast-paced, global environments
•Deep understanding of the Japan market, consumer trends, and digital behaviors, with experience tailoring strategies for Japan and working with local agencies
•Analytical and strategic mindset with data-driven decision-making and measurable business impact
•Experience influencing product conversations with engineering, design, creative and data science partners, and working with global channel owners
•Highly organized, able to independently manage complex projects from strategy to execution

Experience:10+ yearsTravelMarketplacesE-commerceSaaS

Skills:LeadershipCommunicationStakeholder managementProblem-solvingProject management

Languages:English

Tech Stack:Marketing automationAnalyticsDigital platforms

Company Brief

Airbnb

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn