Senior Manager - Martech

Astra Tech
Dubai
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Hands-on execution","Measurement integrity","Commercial judgement","Prioritization","Cross-functional collaboration"]

Own the growth marketing technology stack end to end, including CRM and engagement, attribution and mobile measurement partners, and analytics integrations. Lead instrumentation and measurement integrity across paid, owned, and organic channels. Build predictive layers for growth decisions (propensity, next best actions, churn/re-activation) and operationalize them into scores, segments, and lifecycle journeys. Evaluate new martech/AI tooling and raise internal AI capability.

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FursaFursa
Astra Tech
Astra Tech
1 week ago

Senior Manager - Martech

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 minutes agoStatus: Live

Job Summary

Own the growth marketing technology stack end to end, including CRM and engagement, attribution and mobile measurement partners, and analytics integrations. Lead instrumentation and measurement integrity across paid, owned, and organic channels. Build predictive layers for growth decisions (propensity, next best actions, churn/re-activation) and operationalize them into scores, segments, and lifecycle journeys. Evaluate new martech/AI tooling and raise internal AI capability.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own the health, configuration, and roadmap of the growth marketing stack (CRM/engagement, attribution/MMPs, analytics integration, and adjacent tooling).
  • •Own event and signal instrumentation for growth and safeguard measurement integrity across paid, owned, and organic channels.
  • •Build and validate predictive layers for growth decisions (propensity, next best product/offer, churn/re-activation, and offer optimization).
  • •Turn predictive intelligence into live scores and segments usable in business-running channels and surfaces.
  • •Translate segments and signals into live lifecycle journeys and cross-service orchestration; evaluate new martech/AI through build-vs-buy with time-boxed proofs and costed recommendations.

Key Requirements

  • •7-10+ years in marketing technology, growth engineering, or data science applied to marketing in consumer-scale businesses.
  • •Hands-on, configuration-level ownership of a major CRM/engagement platform (MoEngage, Braze, CleverTap, Iterable or equivalent).
  • •Practical expertise in mobile attribution and MMPs (instrumentation, SDK behavior, deep linking, attribution logic).
  • •Working knowledge of CDP and customer data architecture, identity resolution, and event schema design.
  • •Strong SQL and Python, including independently building and deploying predictive models in a commercial setting.
Skills:Hands-on executionMeasurement integrityCommercial judgementPrioritizationCross-functional collaboration
Tech Stack:MoEngageBrazeCleverTapIterableAdjustAppsFlyerAmplitudeCRMMMPCDPSQLPythonAI codingAgent toolingPredictive modelsSDKDeep linkingAttribution logicEvent schema design

Company Brief

Astra Tech
UAE-based technology company offering technology solutions and systems integration services, focusing on IT infrastructure, security systems, and smart building / automation solutions for commercial and residential clients.
Industry: Professional Services
Headquarters: United Arab Emirates
Website