Head of Demand Generation, US

Hawk
United States
Workplace: RemoteFull timeUSD 135,000 - 175,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Team development","Communication","Budget management","Experimentation"]

Own Hawk’s full-funnel demand generation strategy in the US, building integrated multi-channel plans across ABM, paid and organic digital, events/webinars, and partner marketing. Lead and develop a team of specialist marketers while partnering closely with Product Marketing, Content, Sales, Partnerships, Customer Success, and RevOps. Drive pipeline targets, optimize inbound journeys, manage budgets, and deliver trusted attribution and reporting to the CMO/CRO and board.

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Hawk
Hawk
1 hour ago

Head of Demand Generation, US

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Job Summary

Own Hawk’s full-funnel demand generation strategy in the US, building integrated multi-channel plans across ABM, paid and organic digital, events/webinars, and partner marketing. Lead and develop a team of specialist marketers while partnering closely with Product Marketing, Content, Sales, Partnerships, Customer Success, and RevOps. Drive pipeline targets, optimize inbound journeys, manage budgets, and deliver trusted attribution and reporting to the CMO/CRO and board.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own demand generation strategy and pipeline targets by channel (MQLs/SQLs/pipeline)
  • •Build and lead integrated multi-channel demand plans across ABM, digital, events/webinars, partner marketing, and BDR motions
  • •Manage, coach, and develop a team of marketing specialists, setting goals and feedback for high performance
  • •Drive attribution, reporting, and performance optimization across the funnel, including pipeline velocity and CAC by channel/segment
  • •Own budgeting and lead handoff with Sales, including scoring/SLAs/follow-up and continued demand gen beyond MQL

Pay and Benefits

Salary: USD 135,000 - 175,000 annually

Key Requirements

  • •7+ years in B2B demand generation delivering pipeline and revenue targets
  • •3+ years managing people, with a track record of developing specialists
  • •Experience marketing to financial services, preferably financial crime and compliance or cybersecurity
  • •Hands-on fluency across ABM, paid/organic digital, field/virtual events and webinars, and partner marketing
  • •Ability to work closely with Sales with focus on pipeline quality and revenue outcomes
Experience:B2BFinancial servicesFinancial crimeCybersecurity
Skills:LeadershipTeam developmentCommunicationBudget managementExperimentation
Tech Stack:ABM platformMarketing automationAd platformsIntent dataCRMMulti-touch attributionPipeline velocityMarketing analytics

Company Brief

Hawk
Hawk provides cloud‑native, explainable AI solutions for anti‑money laundering, sanctions screening and fraud prevention, helping banks, payment providers and fintechs detect financial crime in real time and reduce false positives.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Munich, Germany
Founded: 2018
Glassdoor
Glassdoor: 3.5
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