Lead Customer Marketing Manager

Go Fund Me
United States
Workplace: RemoteFull timeUSD 118,500 - 177,500 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Cross-functional collaboration","Program execution","Customer focus","Writing"]

Own customer-facing communications and programs that help drive retention and expansion. Bridge Product Marketing and Customer Experience by translating product messaging into clear customer benefits, maintaining release-aligned email calendars, and equipping account managers with enablement assets for renewals, upsells, and QBR/EBR storytelling. Lead review-generation strategy and execution across platforms like G2, Capterra, and Trustpilot while monitoring performance and iterating with CX and leadership.

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FursaFursa
Go Fund Me
Go Fund Me
4 days ago

Lead Customer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own customer-facing communications and programs that help drive retention and expansion. Bridge Product Marketing and Customer Experience by translating product messaging into clear customer benefits, maintaining release-aligned email calendars, and equipping account managers with enablement assets for renewals, upsells, and QBR/EBR storytelling. Lead review-generation strategy and execution across platforms like G2, Capterra, and Trustpilot while monitoring performance and iterating with CX and leadership.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own email and release communications for existing customers in close partnership with Product Marketing.
  • •Maintain a communication calendar aligned to product releases, launches, and key customer lifecycle moments.
  • •Build and maintain Gong call templates, talk tracks, and guides to support account managers through renewals, upsells, and objections.
  • •Lead review generation strategy and execution across platforms like G2, Capterra, and Trustpilot, including outreach cadences and workflows with CX.
  • •Act as the connective tissue between PMM and CX, surfacing insights and participating in launch planning to keep positioning aligned.

Pay and Benefits

Salary: USD 118,500 - 177,500 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife Insurance401kParental Leave

Key Requirements

  • •7+ years of B2B SaaS marketing experience, with meaningful time in customer marketing or lifecycle marketing (or adjacent).
  • •Proven track record running review programs and building AM-facing enablement materials.
  • •Exceptional writing ability to translate product complexity into clear, concise customer communication.
  • •Strong cross-functional operator who can work across PMM, CX, and Sales.
  • •Familiarity with tools like Gong, Gainsight, HubSpot, G2, or similar platforms is a plus.
Experience:7+ yearsB2B SaaSCustomer marketingLifecycle marketing
Skills:CommunicationCross-functional collaborationProgram executionCustomer focusWriting
Tech Stack:GongGainsightHubSpotG2CapterraTrustpilot

Company Brief

Go Fund Me
Operates an online crowdfunding platform that enables individuals and organizations to raise money for personal causes, medical expenses, charities, and community projects through donations from the public.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Diego, United States
Founded: 2010
WebsiteLinkedIn