Marketing Manager - Food Brands SEA (Kuala Lumpur, 10, MY, 47800)

Kerry Group
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Project management","Stakeholder management","Communication","Execution","Results-oriented","Customer-focused"]

Lead Foodservice Brands marketing outcomes across Southeast Asia by translating regional priorities into locally relevant customer engagement, activation, and commercial marketing plans. Partner with commercial, marketing, RDA, and insights teams to capture foodservice and competitor trends, support product/menu innovation, and develop customer-facing programmes, sales enablement content, and go-to-market plans for launches and workshops. Drive campaign execution tracking, budgets, and performance updates across priority markets and channels.

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Kerry Group
Kerry Group
1 day ago

Marketing Manager - Food Brands SEA (Kuala Lumpur, 10, MY, 47800)

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Job Summary

Lead Foodservice Brands marketing outcomes across Southeast Asia by translating regional priorities into locally relevant customer engagement, activation, and commercial marketing plans. Partner with commercial, marketing, RDA, and insights teams to capture foodservice and competitor trends, support product/menu innovation, and develop customer-facing programmes, sales enablement content, and go-to-market plans for launches and workshops. Drive campaign execution tracking, budgets, and performance updates across priority markets and channels.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support delivery of Foodservice Brands marketing plans across SEA aligned to regional strategy, country priorities, and commercial growth objectives.
  • •Identify customer, channel, and category opportunities with the commercial team and convert them into activation plans, innovation projects, and customer engagement programmes.
  • •Capture foodservice, menu, beverage, consumer, and competitor trends to support new product development and menu innovation.
  • •Develop and coordinate customer engagement tools, activation materials, product stories, menu concepts, and sales enablement content.
  • •Coordinate go-to-market plans and campaign execution, including distributor support materials, customer presentations, internal communications, and tracking of progress, outputs, budget usage, and outcomes.
Travel: Medium travel

Key Requirements

  • •Bachelor's degree in Business, Marketing, or related field with minimum 8 years of marketing, trade marketing, customer marketing, business development, or sales support experience.
  • •Experience in Food, Beverage, Food Ingredients, FMCG, or related industries (highly preferred).
  • •Strong project management skills to manage multiple initiatives across markets and stakeholders.
  • •Good understanding of SEA Foodservice customers, distributors, market channels, competitors, and consumer trends.
  • •Experience developing sales enablement and customer-facing marketing materials.
Experience:8+ yearsFoodserviceFMCGFood and beverageB2BFood ingredients
Education:Bachelor's in Business, Marketing, or related field
Skills:Project managementStakeholder managementCommunicationExecutionResults-orientedCustomer-focused
Languages:English

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn