CRM Copy Writer
Moniepoint Group
Nigeria
Workplace: RemoteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 3+ yearsSkills: ["Creative and strategic thinking","Data-informed mindset","Attention to detail","Collaboration","Time management"]Craft conversion-driven CRM copy across email, SMS, in-app messages, and push notifications, focusing on lifecycle journeys like onboarding, engagement, retention, and reactivation. Partner with CRM strategy, Head of CRM, and designers to tailor messaging for audience segments and CRM platforms. Use performance analytics (open/click and response data) to iterate on subject lines, CTAs, and structures, while maintaining Moniepoint’s brand voice and improving deliverability and mobile formatting.
