Commercial Lead - Vietnam

Lead the commercial strategy and execution for Vietnam, driving sustainable growth through commercial transformation, strategic customer partnerships, Route-to-Market (RTM) excellence, and capability building. Optimize sales effectiveness, customer engagement, market coverage, and profitability using data and consumer/customer insights. Manage distributor governance and sales planning, lead commercial negotiations, and build long-term value with key customers while partnering cross-functionally across Sales, Marketing, Supply Chain, Finance, HR, Legal, and Corporate Relations.