Product Marketing Manager, Advertising

The New York Times
New York
Workplace: HybridFull timeUSD 100,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Storytelling","Data-driven","Project management"]

The Product Marketing Manager will own go-to-market and product marketing for The New York Times’ advertising products. You’ll translate market feedback into product decisions, collaborate with Product, Revenue Operations, Sales, and Newsroom, develop positioning and messaging, and lead GTM activations to drive adoption and advertising revenue. This hybrid NYC role requires cross-functional leadership and clear storytelling to internal and external stakeholders.

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The New York Times
The New York Times
2 months ago

Product Marketing Manager, Advertising

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Last checked: 10 hours agoStatus: Live

Job Summary

The Product Marketing Manager will own go-to-market and product marketing for The New York Times’ advertising products. You’ll translate market feedback into product decisions, collaborate with Product, Revenue Operations, Sales, and Newsroom, develop positioning and messaging, and lead GTM activations to drive adoption and advertising revenue. This hybrid NYC role requires cross-functional leadership and clear storytelling to internal and external stakeholders.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Gather feedback on products and solutions and competitive offerings by spending time in market to understand products and audiences.
  • •Advocate for audiences’ needs with internal stakeholders and inform product decisions; partner with Product, Engineering, Data Science, and Newsroom to develop competitive offerings for advertisers and agencies.
  • •Collaborate with Revenue Operations to package and price advertising products thoughtfully and competitively.
  • •Develop product positioning and messaging frameworks using existing insights and identify opportunities for new insights as needed.
  • •Lead go-to-market initiatives to increase audience engagement for high-priority advertising products and drive revenue.

Pay and Benefits

Salary: USD 100,000 - 115,000 annually
Perks:Health InsuranceDentalVision401kPaid LeavePaid Parental

Key Requirements

  • •3+ years of direct product marketing, marketing strategy, go-to-market, or relevant experience, managing product / project responsibilities of external-facing products.
  • •Understanding of advertising and digital media landscape required.
  • •Strong analytical and data-driven storytelling skills, informing business case development to drive product decisions.
  • •Excellent customer empathy and intuition for client needs.
  • •Experience informing product or marketing decisions with qualitative customer insights.
Experience:3+ yearsAdvertisingDigital mediaMediaAdvertising products
Education:Bachelor's
Skills:CommunicationCollaborationStorytellingData-drivenProject management
Languages:English

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn