The Kraft Heinz Company

6 days ago

Trade Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own the Revenue Growth Management (RGM) agenda for Traditional Trade in Egypt by optimizing pricing, promotions, commercial terms, and portfolio mix. Use ROI and analytics to improve trade spend productivity, margin structure, and distributor/retailer performance. Lead RTM framework design, define Picture of Success execution standards, build POSM and category initiatives, and run loyalty programs—driving KPIs like share of shelf, planogram compliance, and OOS reduction.

Location: Egypt

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Bridge Brand Strategy and Sales Execution by owning the Egypt RGM agenda across pricing, promo optimization, commercial terms, and pack/portfolio mix.
•Evaluate trade promotion effectiveness using ROI analysis and shift spend toward high-yield commercial activations.
•Monitor market pricing dynamics and elasticity to recommend consumer pricing and margin structures for distributors and retailers.
•Collaborate with sales leadership to design, evaluate, and refine RTM frameworks to expand numeric and weighted distribution.
•Develop and manage channel-specific trade marketing execution: Picture of Success standards, POSM/category initiatives, loyalty programs, KPIs, budget accountability, and OOS reduction systems.

Key Requirements

•6–8 years of commercial experience in FMCG, including at least 3 years in Trade Marketing, Category Management, or Revenue Growth Management (RGM).
•Hands-on experience designing or restructuring Route-to-Market (RTM) frameworks and executing RGM across pricing, promo ROI, and trade spend efficiency.
•Ability to translate category and brand strategies into channel-specific trade marketing plans.
•Strong financial acumen with understanding of P&L mechanics, value chains, and margin calculations.
•Bachelor’s degree in business, Finance, Marketing, or another analytical field; advanced commercial analytics certifications or an MBA are valued.

Experience:6-8 yearsFMCG

Education:Bachelor's in business, Finance, Marketing, or another highly analytical field

Skills:Stakeholder managementCross-functional influenceAnalytical thinkingHigh-ownership mindsetData-driven decision making

Tech Stack:ExcelNielsenGFK

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

6 days ago

Trade Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Egypt

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Bridge Brand Strategy and Sales Execution by owning the Egypt RGM agenda across pricing, promo optimization, commercial terms, and pack/portfolio mix.
•Evaluate trade promotion effectiveness using ROI analysis and shift spend toward high-yield commercial activations.
•Monitor market pricing dynamics and elasticity to recommend consumer pricing and margin structures for distributors and retailers.
•Collaborate with sales leadership to design, evaluate, and refine RTM frameworks to expand numeric and weighted distribution.
•Develop and manage channel-specific trade marketing execution: Picture of Success standards, POSM/category initiatives, loyalty programs, KPIs, budget accountability, and OOS reduction systems.

Key Requirements

•6–8 years of commercial experience in FMCG, including at least 3 years in Trade Marketing, Category Management, or Revenue Growth Management (RGM).
•Hands-on experience designing or restructuring Route-to-Market (RTM) frameworks and executing RGM across pricing, promo ROI, and trade spend efficiency.
•Ability to translate category and brand strategies into channel-specific trade marketing plans.
•Strong financial acumen with understanding of P&L mechanics, value chains, and margin calculations.
•Bachelor’s degree in business, Finance, Marketing, or another analytical field; advanced commercial analytics certifications or an MBA are valued.

Experience:6-8 yearsFMCG

Education:Bachelor's in business, Finance, Marketing, or another highly analytical field

Skills:Stakeholder managementCross-functional influenceAnalytical thinkingHigh-ownership mindsetData-driven decision making

Tech Stack:ExcelNielsenGFK

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn