Trade Marketing Manager

The Kraft Heinz Company
Egypt
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6-8 yearsEducation: bachelorsSkills: ["Stakeholder management","Cross-functional influence","Analytical thinking","High-ownership mindset","Data-driven decision making"]

Own the Revenue Growth Management (RGM) agenda for Traditional Trade in Egypt by optimizing pricing, promotions, commercial terms, and portfolio mix. Use ROI and analytics to improve trade spend productivity, margin structure, and distributor/retailer performance. Lead RTM framework design, define Picture of Success execution standards, build POSM and category initiatives, and run loyalty programs—driving KPIs like share of shelf, planogram compliance, and OOS reduction.

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FursaFursa
The Kraft Heinz Company
The Kraft Heinz Company
1 month ago

Trade Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 days agoStatus: Live

Job Summary

Own the Revenue Growth Management (RGM) agenda for Traditional Trade in Egypt by optimizing pricing, promotions, commercial terms, and portfolio mix. Use ROI and analytics to improve trade spend productivity, margin structure, and distributor/retailer performance. Lead RTM framework design, define Picture of Success execution standards, build POSM and category initiatives, and run loyalty programs—driving KPIs like share of shelf, planogram compliance, and OOS reduction.
Location: Egypt
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Bridge Brand Strategy and Sales Execution by owning the Egypt RGM agenda across pricing, promo optimization, commercial terms, and pack/portfolio mix.
  • •Evaluate trade promotion effectiveness using ROI analysis and shift spend toward high-yield commercial activations.
  • •Monitor market pricing dynamics and elasticity to recommend consumer pricing and margin structures for distributors and retailers.
  • •Collaborate with sales leadership to design, evaluate, and refine RTM frameworks to expand numeric and weighted distribution.
  • •Develop and manage channel-specific trade marketing execution: Picture of Success standards, POSM/category initiatives, loyalty programs, KPIs, budget accountability, and OOS reduction systems.

Key Requirements

  • •6–8 years of commercial experience in FMCG, including at least 3 years in Trade Marketing, Category Management, or Revenue Growth Management (RGM).
  • •Hands-on experience designing or restructuring Route-to-Market (RTM) frameworks and executing RGM across pricing, promo ROI, and trade spend efficiency.
  • •Ability to translate category and brand strategies into channel-specific trade marketing plans.
  • •Strong financial acumen with understanding of P&L mechanics, value chains, and margin calculations.
  • •Bachelor’s degree in business, Finance, Marketing, or another analytical field; advanced commercial analytics certifications or an MBA are valued.
Experience:6-8 yearsFMCG
Education:Bachelor's in business, Finance, Marketing, or another highly analytical field
Skills:Stakeholder managementCross-functional influenceAnalytical thinkingHigh-ownership mindsetData-driven decision making
Tech Stack:ExcelNielsenGFK

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn