Senior Demand Generation Manager

F5
Seattle
Workplace: HybridFull timeUSD 128,500 - 192,700 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Ownership","Accountability","Analytical skills","Problem-solving","Communication"]

Lead global paid search (SEM) strategy and execution to drive pipeline, revenue, and customer acquisition. Own end-to-end performance across channels, including budgeting, forecasting, conversion and cost efficiency, and continuous optimization. Develop testing roadmaps across ad creative, landing pages, targeting, and bidding. Partner with SEO and cross-functional teams (Product Marketing, Content, Web, Analytics) to deliver a unified, holistic search approach, while managing agency partners and delivering regular reporting.

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FursaFursa
F5
F5
2 months ago

Senior Demand Generation Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 days agoStatus: Live

Job Summary

Lead global paid search (SEM) strategy and execution to drive pipeline, revenue, and customer acquisition. Own end-to-end performance across channels, including budgeting, forecasting, conversion and cost efficiency, and continuous optimization. Develop testing roadmaps across ad creative, landing pages, targeting, and bidding. Partner with SEO and cross-functional teams (Product Marketing, Content, Web, Analytics) to deliver a unified, holistic search approach, while managing agency partners and delivering regular reporting.
Location: Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and lead global paid search strategy aligned to business objectives, GTM priorities, and revenue goals.
  • •Own end-to-end paid search performance including pipeline contribution, conversion metrics, cost efficiency, and ongoing optimization.
  • •Develop and manage campaign strategies across keywords, audiences, bidding models, and budget allocation; ensure execution quality and adherence to best practices.
  • •Establish forecasting, budget pacing, and performance expectations; build and execute a structured testing roadmap across creative, landing pages, targeting, and bidding.
  • •Partner with SEO and collaborate with Product Marketing, Content, Web, and Analytics teams to deliver a holistic search strategy; manage agency partners and provide regular stakeholder reporting.
Travel: Low travel

Pay and Benefits

Salary: USD 128,500 - 192,700 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in paid search, SEM, or performance marketing (B2B preferred).
  • •Proven experience owning and scaling paid search programs with measurable business impact.
  • •Experience managing global or multi-region campaigns and budgets.
  • •Strong analytics and reporting experience with tools such as Adobe Analytics, Google Analytics, and Tableau.
  • •Experience integrating paid media with CRM/marketing automation for closed-loop measurement (e.g., Marketo, Salesforce).
Experience:8+ yearsB2BPaid searchSEMPerformance marketing
Skills:OwnershipAccountabilityAnalytical skillsProblem-solvingCommunication
Tech Stack:Google AdsAdobe AnalyticsGoogle AnalyticsTableauMarketoSalesforce

Company Brief

F5
Provides application delivery networking, load balancing, and security solutions for on-premises and cloud environments, helping organizations optimize, secure, and scale applications and APIs across multi-cloud infrastructures.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 1996
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn