Lead Strategist (12 month Mat Cover)

Wise
London
Workplace: OnsiteFull timeGBP 80,000 - 110,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Strategic thinking","Data-to-creative translation","Collaboration","Leadership","Creative feedback"]

Lead creative effectiveness across Wise’s paid digital marketing channels during a 12-month maternity cover. Own channel-specific strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging formats, translating media performance metrics and customer research into clear creative briefs. Scale creator and influencer strategy, drive creative quality and innovation, and lead a small team of creative strategists to improve customer acquisition and lower CAC across global markets.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Wise
Wise
2 days ago

Lead Strategist (12 month Mat Cover)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 minutes agoStatus: Live

Job Summary

Lead creative effectiveness across Wise’s paid digital marketing channels during a 12-month maternity cover. Own channel-specific strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging formats, translating media performance metrics and customer research into clear creative briefs. Scale creator and influencer strategy, drive creative quality and innovation, and lead a small team of creative strategists to improve customer acquisition and lower CAC across global markets.
Location: London
Workplace: Onsite
Employment Type: Full time · 12 months
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own channel-specific creative strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels to drive performance and lower customer acquisition costs.
  • •Scale and elevate the “Wise Influencer & Creator” framework globally by partnering with the influencer marketing team.
  • •Evaluate creative performance and use consumer insights to elevate creative execution across briefs and projects.
  • •Author clear, sharp creative briefs translating complex product features and propositions into exciting direction for creative teams.
  • •Lead a team of 2 creative strategists by setting strategic focus, improving briefing standards, and empowering high-impact strategy delivery across paid channels.

Pay and Benefits

Salary: GBP 80,000 - 110,000 annually

Key Requirements

  • •Proven track record using creative as a growth lever with full-funnel marketing dynamics and creative performance measurement.
  • •Fluent in both media/data and creative languages to translate performance metrics into actionable direction.
  • •Extensive experience authoring creative briefs and guiding in-house creatives and external agency partners from concept to execution.
  • •Understanding of the full marketing funnel and how to develop creative strategies that drive customer acquisition in a fintech or tech environment.
  • •Comfort working in the “weeds” of creative feedback, asset reviews, or creative performance reporting.
Experience:FintechTechnologyPerformance marketing
Skills:Strategic thinkingData-to-creative translationCollaborationLeadershipCreative feedback
Languages:English
Tech Stack:MetaTikTokYouTubeDisplayAudioInfluencer marketing

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor