Head of Integrated Marketing Communications & Events, APAC

TikTok
Singapore
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Relationship-building","Cross-functional collaboration","Communication","Project management"]

Lead integrated marketing communications for TikTok’s Business Marketing team across Greater APAC, crafting B2B multi-channel strategies to drive new client acquisition and partner growth. Own end-to-end campaign execution spanning events, education, email marketing, and press releases. Manage planning and performance reporting (OKRs/QBRs), budget governance, and channel optimization. Collaborate cross-functionally with sales, product, and global teams while leading the Hub IMC team to scale regional best practices.

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FursaFursa
TikTok
TikTok
1 month ago

Head of Integrated Marketing Communications & Events, APAC

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Last checked: 19 hours agoStatus: Live

Job Summary

Lead integrated marketing communications for TikTok’s Business Marketing team across Greater APAC, crafting B2B multi-channel strategies to drive new client acquisition and partner growth. Own end-to-end campaign execution spanning events, education, email marketing, and press releases. Manage planning and performance reporting (OKRs/QBRs), budget governance, and channel optimization. Collaborate cross-functionally with sales, product, and global teams while leading the Hub IMC team to scale regional best practices.
Location: Singapore
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Devise B2B marketing communication strategy to inspire and influence Greater APAC clients and partners.
  • •Drive end-to-end integrated marketing campaigns across Greater APAC, including events, client acquisition, education, email marketing, and press releases.
  • •Independently own strategic projects requiring cross-functional collaboration across sales, product, finance, and operations.
  • •Manage regular reporting for GAPAC business marketing initiatives and results, including bi-annual planning, OKRs, and QBRs.
  • •Lead and manage a Hub IMC team to scale best practices across Greater APAC markets, including budget management and performance insights.

Key Requirements

  • •5+ years of professional experience in marketing, communications, consulting, or business strategy.
  • •Ability to thrive in a rapid, agile, and ambiguous growth environment.
  • •Strong relationship-building and leadership skills; team player and collaborator.
  • •Strong communication skills in cross-functional and global roles with internal and external stakeholders.
  • •Ability to apply structured frameworks to marketing initiatives, planning, and reporting.
Experience:5+ yearsB2B marketingIntegrated marketingMediaAdvertisingTechnology
Skills:LeadershipRelationship-buildingCross-functional collaborationCommunicationProject management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn