2 days ago

Integrated Marketing Communication Lead - Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead integrated marketing communications for TikTok’s Business Marketing team across Greater APAC, crafting B2B multi-channel strategies to drive new client acquisition and partner growth. Own end-to-end campaign execution spanning events, education, email marketing, and press releases. Manage planning and performance reporting (OKRs/QBRs), budget governance, and channel optimization. Collaborate cross-functionally with sales, product, and global teams while leading the Hub IMC team to scale regional best practices.

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Devise B2B marketing communication strategy to inspire and influence Greater APAC clients and partners.
•Drive end-to-end integrated marketing campaigns across Greater APAC, including events, client acquisition, education, email marketing, and press releases.
•Independently own strategic projects requiring cross-functional collaboration across sales, product, finance, and operations.
•Manage regular reporting for GAPAC business marketing initiatives and results, including bi-annual planning, OKRs, and QBRs.
•Lead and manage a Hub IMC team to scale best practices across Greater APAC markets, including budget management and performance insights.

Key Requirements

•5+ years of professional experience in marketing, communications, consulting, or business strategy.
•Ability to thrive in a rapid, agile, and ambiguous growth environment.
•Strong relationship-building and leadership skills; team player and collaborator.
•Strong communication skills in cross-functional and global roles with internal and external stakeholders.
•Ability to apply structured frameworks to marketing initiatives, planning, and reporting.

Experience:5+ yearsB2B marketingIntegrated marketingMediaAdvertisingTechnology

Skills:LeadershipRelationship-buildingCross-functional collaborationCommunicationProject management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

TikTok

2 days ago

Integrated Marketing Communication Lead - Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Devise B2B marketing communication strategy to inspire and influence Greater APAC clients and partners.
•Drive end-to-end integrated marketing campaigns across Greater APAC, including events, client acquisition, education, email marketing, and press releases.
•Independently own strategic projects requiring cross-functional collaboration across sales, product, finance, and operations.
•Manage regular reporting for GAPAC business marketing initiatives and results, including bi-annual planning, OKRs, and QBRs.
•Lead and manage a Hub IMC team to scale best practices across Greater APAC markets, including budget management and performance insights.

Key Requirements

•5+ years of professional experience in marketing, communications, consulting, or business strategy.
•Ability to thrive in a rapid, agile, and ambiguous growth environment.
•Strong relationship-building and leadership skills; team player and collaborator.
•Strong communication skills in cross-functional and global roles with internal and external stakeholders.
•Ability to apply structured frameworks to marketing initiatives, planning, and reporting.

Experience:5+ yearsB2B marketingIntegrated marketingMediaAdvertisingTechnology

Skills:LeadershipRelationship-buildingCross-functional collaborationCommunicationProject management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn