Manager, Performance Marketing, Paid Search

Airwallex
San Francisco
Workplace: OnsiteFull timeUSD 120,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Project management","Analysis","Team collaboration"]

Lead global paid search initiatives to accelerate customer acquisition and revenue. Own the SEM strategy, collaborate with cross-functional teams, and drive planning, execution, and optimization of campaigns across multiple markets. Leverage data-driven testing, budgeting, and performance analysis to deliver ROI, scale Airwallex’s global presence, and stay ahead with emerging SEM technologies.

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Airwallex
Airwallex
3 months ago

Manager, Performance Marketing, Paid Search

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead global paid search initiatives to accelerate customer acquisition and revenue. Own the SEM strategy, collaborate with cross-functional teams, and drive planning, execution, and optimization of campaigns across multiple markets. Leverage data-driven testing, budgeting, and performance analysis to deliver ROI, scale Airwallex’s global presence, and stay ahead with emerging SEM technologies.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
  • •Plan, execute, and optimize paid search campaigns across geographies, ensuring best-in-class performance and efficiency.
  • •Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
  • •Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership.
  • •Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.

Pay and Benefits

Salary: USD 120,000 - 170,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns.
  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
  • •Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • •Experience managing SEM budgets and delivering measurable ROI.
Experience:5+ yearsFintechSaaSB2B
Education:Bachelor's
Skills:CommunicationProject managementAnalysisTeam collaboration
Tech Stack:Google AdsBing AdsLookerTableau

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor