Product Marketing Lead

Wise
London
Workplace: HybridFull timeGBP 100,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Strategic execution","Messaging strategy","Stakeholder management","Cross-functional collaboration","Hands-on execution"]

Shape Wise Platform’s external market positioning by building messaging architecture, go-to-market frameworks, and a scalable product marketing engine. Lead full-funnel content strategy, author flagship assets like benchmark reports and product vision whitepapers, and provide editorial leadership. Create campaign messaging briefs for paid media, email nurture, and field events, partnering with Content Marketing, Product Management, Sales, Demand Generation, PR, and Sales Enablement to drive pipeline and category adoption.

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FursaFursa
Wise
Wise
14 hours ago

Product Marketing Lead

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Last checked: 6 hours agoStatus: Live

Job Summary

Shape Wise Platform’s external market positioning by building messaging architecture, go-to-market frameworks, and a scalable product marketing engine. Lead full-funnel content strategy, author flagship assets like benchmark reports and product vision whitepapers, and provide editorial leadership. Create campaign messaging briefs for paid media, email nurture, and field events, partnering with Content Marketing, Product Management, Sales, Demand Generation, PR, and Sales Enablement to drive pipeline and category adoption.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Work with Sales Enablement to define and refine Wise Platform value propositions, ICPs, and buyer personas.
  • •Translate cross-border payments developments and internal frameworks into commercial, solution-led messaging and actionable guides.
  • •Establish a scalable product marketing engine and multi-channel launch playbook for new platform features and category announcements.
  • •Own quarterly full-funnel content strategies and author flagship anchor assets (e.g., benchmark reports and product vision whitepapers).
  • •Develop campaign messaging briefs for paid media, email nurture, and field events, managing customer proof points and analyst relations.

Pay and Benefits

Salary: GBP 100,000 - 130,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceEquity

Key Requirements

  • •8-10+ years of experience in product marketing and/or hybrid GTM, with B2B SaaS experience and deep fintech or payments domain knowledge.
  • •Build messaging architecture, value propositions, and buyer personas/ICPs from scratch for complex B2B/enterprise buyers.
  • •Connect top-of-funnel thought leadership to evaluation-stage content and pipeline-driving assets.
  • •Create and refine value propositions, Ideal Customer Profiles (ICPs), and buyer personas with strong execution in a lean environment.
  • •Proficiency navigating CRM tools and coordinating exceptional stakeholder management across product and commercial leadership.
Experience:8-10 yearsB2B SaaSFintechPaymentsGTMStartupScale-up
Skills:Strategic executionMessaging strategyStakeholder managementCross-functional collaborationHands-on execution
Languages:English (UK)
Tech Stack:CRM

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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