Senior Manager Demand Generation

Opal
San Francisco
Workplace: HybridFull timeUSD 150,000 - 200,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Leadership","Problem-solving","Collaboration","Analytical thinking"]

Senior Demand Gen leader driving AI-native demand programs for a security-focused, AI-enabled GTM. Own ABM, field marketing, webinars, and partner campaigns to generate qualified meetings and pipeline in cloud/security infrastructure markets. Collaborate with GTM leadership, AEs, SDRs, and marketing ops to optimize funnel, attribution, and conversion across enterprise accounts in a hybrid SF-based role.

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FursaFursa
Opal
Opal
3 months ago

Senior Manager Demand Generation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Senior Demand Gen leader driving AI-native demand programs for a security-focused, AI-enabled GTM. Own ABM, field marketing, webinars, and partner campaigns to generate qualified meetings and pipeline in cloud/security infrastructure markets. Collaborate with GTM leadership, AEs, SDRs, and marketing ops to optimize funnel, attribution, and conversion across enterprise accounts in a hybrid SF-based role.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own day-to-day execution of AI-native demand generation programs across account-based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up
  • •Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority
  • •Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences
  • •Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
  • •Own funnel and systems hygiene across campaign performance, routing, attribution, and conversion rates

Pay and Benefits

Salary: USD 150,000 - 200,000 annually

Key Requirements

  • •Demonstrated ability to build and run AI-native demand generation programs (ABM, field marketing, webinars, paid amplification) across enterprise accounts
  • •Strong experience in B2B security, cloud, infrastructure, developer tooling, compliance, or data markets
  • •Fluency with campaign attribution, funnel metrics, routing, and conversion optimization; comfortable with Salesforce, HubSpot or Marketo
  • •Proven track record partnering with Account Executives and SDRs to drive meetings, opportunities, and pipeline
  • •Ability to plan and execute complex field programs (executive dinners, roundtables, regional programs) and to manage the end-to-end demand engine
Experience:SecurityCloudInfrastructureDeveloper toolsCompliance
Skills:CommunicationLeadershipProblem-solvingCollaborationAnalytical thinking
Tech Stack:SalesforceHubSpotMarketoABMAttributionRoutingCRM

Company Brief

Opal
Opal Security provides a data‑centric identity and access management platform that unifies visibility, intelligence, and workflows to enforce least‑privilege and remediate identity risk across human and machine identities for modern enterprises.
Industry: Cybersecurity
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: San Francisco, United States
Founded: 2020
Glassdoor
Glassdoor: 3.8
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